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InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Adds 350 Virginia Stores to Northeastern U.S. Footprint

December 6, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that its proprietary flagship product, tobacco-free and nicotine-free TAAT(TM), will be available in an additional 350 stores in Virginia; TAAT can currently be found in Richmond, Virginia. The expansion comes as a result of TAAT’s existing relationship with a national convenience distributor. TAAT will […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Record November Performance

December 2, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) saw its best sales performance ever in November 2021. The company announced that gross revenues totaled $460,000 as TAAT shipped out multiple pallets of TAAT(TM), its tobacco-free, nicotine-free smoking alternative product. In addition, the company expanded its distributor network by five and produced 27.7% more cartons […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) to Sponsor WSB’s Rooftop Miami Party

November 30, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has been selected as a sponsor of an invitation-only networking party hosted by WallStreetBets (“WSB”). Scheduled for 7 p.m. ET tonight, the exclusive To the Moon event will be held on a Miami rooftop venue and includes an immersive art exhibit, a live auction of non-fungible […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces POs Making Company Official H.T. Hackney Supplier

November 29, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has become an official supplier of the H.T. Hackney Company. TAAT announced that H.T. Hackney has ordered 168 TAAT(TM) countertop displays along with more than 1,000 cartons of TAAT; according to the announcement, the company is planning to place TAAT product throughout its chain of Par […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Initial Product Shipments to California

November 12, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has shipped its TAAT(TM) product to three California-based distributors that serve retailers in the Los Angeles, San Diego and San Francisco areas. The company has expanded quickly since its initial launch in Ohio late last year and has identified California as an area in which it […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Expansion into Austria with First Purchase Order

November 8, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has received a purchase order for initial inventory to distribute its flagship product in Austria. Valued at €60,000 (approximately C$86,400), the product will arrive in the country and be available for launch as early as first quarter 2022. The company has arranged for its TAAT(TM) to […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Flagship Product Continues Upward Trajectory as UK Wholesalers Receive Shipments

October 25, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) and its flagship product is making inroads with large-scale U.K. tobacco wholesalers. The company has announced that several tobacco wholesalers located in the United Kingdom have received TAAT(TM), the company’s game-changing tobacco-free, nicotine-free alternative to traditional cigarettes. TAAT has seen impressive growth since its official launch […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc.’s (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Flagship Product Secures First Store Placement on the Las Vegas Strip

October 20, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that its flagship product TAAT(TM) has been placed in its first retail point of sale on the Las Vegas Strip — the world-famous stretch of more than two dozen casino resorts welcoming many of the more than 42 million visitors to the Las Vegas area each […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Sees Wholesale, Distribution Growth in Only Two Months

October 18, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has begun distribution relationships with 19 new U.S. wholesalers in the past 60 days. Those relationships include the company expanding into three new states: Virginia, Oregon and Missouri. This news comes on the heels of the company announcing in August that it had expanded distribution into […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Closes on C$10M Additional Follow-on Private Placement

October 14, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced an additional private placement of C$10 million. The company closed on the placement with a group of venture investors including Debbie Chang, cofounder of Horizons Ventures, in her personal capacity. The follow-on placement comes after an initial C$6.75 million investment announced by TAAT in […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Upcoming Launch of Branded Merchandise Line

October 6, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that it will begin offering the inaugural collection of TAAT(TM) branded apparel and accessories to smokers aged 21+ in the United States through its TryTAAT e-commerce portal starting in the first quarter of 2022. “The TAAT brand identity is built around the better choice represented by […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Q3 2021 Results

October 5, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) recently released its financial results for the three months ended July 31, 2021, as well as provided an overview of the results with all figures in Canadian dollars unless otherwise noted. Among key highlights, the company reported that its gross revenue grew to an all-time high of $1,305,358 […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Flagship Product Arrives in Europe for UK, Ireland Distribution

September 29, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that more than 43,000 packs of TAAT(TM), the company’s flagship product, has arrived in the United Kingdom. The shipment included all three TAAT options, including Original, Smoot and Menthol. After going through customs, the shipment will be sent to the Green Global Earth (“GGE”) warehouse, […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Flagship Product Available in 1,000-Plus Stores, with 600,000-Plus Packs Sold

September 27, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that TAAT(TM), its nicotine-free and tobacco-free flagship product, can be found in more than 1,000 locations around the United States, including Puerto Rico. According to the announcement, the company has also sold more than 600,000 packs of the game-changing smoking alternative as well. These […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) CEO Spotlighted in M.A.D. Casters Interview

September 23, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) CEO Setti Coscarella is the guest in the latest Make a Difference (M.A.D.) Casters podcast. Hosted by youth pastor and investor Bryan Saint-Louis, the M.A.D. Casters interviews are designed to help people discover how to find the passion to make a difference in their lives, their […]

Press Releases

InvestorBrandNetwork Announces M.A.D. Casters Interview with TAAT™ Global Alternatives Inc. CEO Setti Coscarella

LOS ANGELES, Sept. 22, 2021 (GLOBE NEWSWIRE) — via InvestorWire — InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities, today announces that Setti Coscarella, CEO of TAAT™ Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP), a life sciences company dedicated to giving legal-aged smokers the choice to keep the smoking experience that they enjoy […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Meet the Cowboys Sweepstakes

September 20, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP), the exclusive combustible smoke product sponsor of the Professional Bull Riders LLC (“PBR”) league, has announced its first Meet the Cowboys Sweepstakes, offering chances for entrants to win weekly prizes or a grand prize. Prizes include PBR and TAAT merchandise plus a grand prize of a four-day, three-night […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) to Showcase Brand Among Several ‘Big Tobacco’ Firms at Prestigious Conference

September 9, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that it will be an exhibitor at the 2021 NACS Show slated to be held from Wednesday, Oct. 6, 2021, through Friday, Oct. 8, 2021, in Chicago, Illinois. The event will draw approximately 1,200 vendors in the convenience category to welcome an average of 23,000 attendees […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Operating in New Facilities, Ready to Produce Advanced Formulation

September 7, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) facilities in Las Vegas are now operational and have provided additional operational space and production resources; TAAT is continuing to use its original facility as well. The operation announcement is right on schedule with the company’s plans and align with TAAT’s increase in domestic and international […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) CEO Featured in Gamechangers LIVE Interview

September 2, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) CEO Setti Coscarella is the featured guest on a recent Gamechangers LIVE podcast episode. TAAT is a life sciences company working to give legal-aged smokers alternatives that allow them to still enjoy a smoking experience without the nicotine and tobacco. Hosted by executive coach and speaker […]

Press Releases

InvestorBrandNetwork Announces Gamechangers LIVE Interview with TAAT™ Global Alternatives Inc. CEO Setti Coscarella

LOS ANGELES, Sept. 02, 2021 (GLOBE NEWSWIRE) — via InvestorWire — InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities, today announces that Setti Coscarella, CEO of TAAT™ Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP), a life sciences company dedicated to giving legal-aged smokers the choice to keep the smoking experience that they enjoy […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Secures Additional Purchase Order for TAAT(TM) Distribution in Australia

August 30, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that Green Global Earth (“GGE”), the exclusive TAAT(TM) distributor for the U.K. and Ireland who recently placed a CA$1,075,000 purchase order in addition to its previous CA$149,000 order, has issued an additional purchase order for €360,000 (approximately CA$536,000) for a full shipping container of TAAT to […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Michigan Tobacco Chain Carrying TAAT at All Locations

August 25, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that 100% of the locations — which translates to 147 points of sale — of a Michigan tobacco store chain are carrying the company’s smoking alternative product. This announcement marks the first chainwide placement of TAAT’s flagship product with a retailer that has 100 or more […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Launches Revamped TryTAAT Site

August 24, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced an updated e-commerce portal: TryTAAT.com. The company noted that it was working to make the website more engaging and fun by revamping the site to include more information about TAAT that adult-aged smokers are asking for as well as a smoother checkout and automated age-verification […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Receives $1M-Plus Order from UK Distributor

August 23, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has received an order for two containers of its flagship product, TAAT(TM) tobacco-free, nicotine-free cigarette alternative. The order came from an England-based wholesaler and is valued at approximately C$1,075,000; this is the second order from the wholesaler, which will be the exclusive distributor for TAAT in […]

InvestorNewsBreaks

InvestorNewsBreaks– TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Expands into Seven States in Only Two Months

August 18, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) announced that, in only two months, its flagship product TAAT(TM) has been picked up for distribution in seven new U.S. states; the most recent states carrying the product are Alabama, California, Florida, Michigan and Mississippi. A few weeks ago, the company signed a distribution agreement that […]

News Articles

TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) Leading the Way in Offering Tobacco-Free, Nicotine-Free Alternatives

August 16, 2021

Growing numbers of smokers are looking for nontobacco choices In 2018, out of the 34.2 million people that smoke in America, 55% tried smoking alternatives TAAT offers an experience that mimics the tobacco cigarette experience in taste, smell, touch, sight and sound The number of adult smokers choosing alternatives to traditional tobacco products is on the […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Highlights Milestones of First Year Under Former ‘Big Tobacco’ Executive Leadership

August 13, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today provided a “year in review” summary of the company’s performance and accomplishments since August 2020 when it added two former “Big Tobacco” players to its executive team. These include Chief Executive Officer Setti Coscarella (former lead strategist for Philip Morris International) and Chief Revenue Officer Tim Corkum […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Names New Board Members

August 12, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has appointed two new members to its board of directors. The new members — Peter Nguyen and John Martin — will serve as independent directors, effective immediately. Nguyen and Martin will also be serving as audit committee members for the company. TAAT’s board of directors now comprises […]

News Articles

TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) Voted Best New Product at First B2B Convention

August 9, 2021

TAAT flagship product also earned distinction as second runner-up to Best in Show. “Awards are excellent indicator of how product is received by an audience of buyers keen to embrace concepts such as ours,” says CEO. Trade shows are key pieces in company’s strategic plan to grow presence, awareness in the tobacco industry. In its […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces New Initial POS, Total Store Count Reaches Almost 500

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has followed up on contacts and referrals it obtained after attending two elite trade shows in late July 2021; that follow up has resulted in the closing of 68 initial purchase orders, with buyer leaders in the pipeline. The two July events were TAAT’s first B2B […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Launches in Georgia, Product in More than 70 Stores

August 3, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that TAAT(TM), its revolutionary flagship smoking product, is now available in 71 retail locations in the state of Georgia. Barely a month ago, the company pre-sold an initial shipment of 15 master cases to a Georgia-based distributor that had a 1,200-store network encompassing George, […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Flagship Product Earns Best New Product Award at B2B Convention

July 26, 2021

TAAT(TM) Global Alternatives’ (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) game-changing TAAT(TM) product was voted Best New Product at the recent HQ Event held in Las Vegas by buyer attendees. The event, a business-to-business (“B2B”) trade show for specialty lifestyle vendors, is one of the first trade shows TAAT has attended since launching its nicotine-free, tobacco-free […]

News Articles

TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) Visibility Increases Following Mayweather/Paul PPV Boxing Match

July 23, 2021

The pay-per-view match was streamed on Showtime as well as several forms of post-fight media including ESPN, Sky Sports and Barstool TryTAAT landing page received new visitors from more than 30 different countries TAAT logo displayed to millions of global viewers who watched the match, as well as post-fight coverage Interest in TAAT(TM), the nicotine-free and […]

News Articles

TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) Seeing Exceptional Success in Smoking Space

July 22, 2021

TAAT offers tobacco-free, nicotine-free experience that goes beyond smoking Exclusive product touches all-important five sensory elements of smoking Company is gaining TAAT gaining momentum in the $814 billion tobacco industry” In a world where tobacco and nicotine use both cause concerns, TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) is looking to offer […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Provides Update on New Las Vegas Facility

July 19, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that work on its new facilities, which are located in Las Vegas and designed to ensure the company has ample capacity to meet forecast demand, is moving forward. Specifically, the company stated that all processing equipment, including mixers, shredders and conveyor belts, has been […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Expands with Product Now Available in New U.S. Market

July 12, 2021

TAAT(TM) Global Alternatives’ (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that its game-changing tobacco-free and nicotine-free product is now being sold in the state of Illinois. The availability of TAAT(TM) by 19 tobacco retailers across the state complements new launch initiatives announced by the company for Georgia, North Carolina, South Carolina and Alabama. According […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) Shares Accomplishments that Foreshadow Strong Performance in Weekly Briefing

July 9, 2021

TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) recently shared key achievements and milestones in its TAAT(TM) Weekly Briefing. Among these, the company announced performance that points to a strong fiscal quarter, its building of a solid presence in target metro areas and key retail settings, as well as the promotional exposure that Floyd Mayweather’s team […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Releases Q2 Financial Numbers, Notes Sequential Revenue Growth of More Than 300%

June 30, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has shared its financial results for second quarter 2021, the period ended April 30, 2021. Notable company highlights include the fact that revenue rose more than 300% sequentially over Q1, the TAAT  e-commerce portal was launched, TAAT common shares upgraded to the OTCQX Best Market, and […]

InvestorNewsBreaks

InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Announces Sellout of Initial Shipment to Georgia Wholesaler

June 28, 2021

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) shipped an initial purchase order to a Peach State Distributor (“PSD”) in Georgia last week; the entire shipment of 15 TAAT(TM) master cases, which was delivered on June 24, 2021, was sold out before the product arrived. The purchase order was part of a company initiative […]

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