TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that in anticipation of the launch of its heat-not-burn offering, the company has released the first edition of its retail point-of-sale materials for this new product category. In a press release dated April 27, 2022, the company announced that the development of its heat-not-burn offering was advancing as it received the first TAAT(R) commercial samples from its manufacturing and development partner E1011 Labs, with whom TAAT will be exhibiting at the InterTabac trade show in Dortmund, Germany (Sept. 15-17, 2022). “Building upon the success of TAAT to date, we are confident that rolling out our heat-not-burn offering can be done fairly rapidly between our existing sales and distribution infrastructure, as well as macro-level growth of the heat-not-burn category globally. Major tobacco firms have invested heavily into developing and commercializing heat-not-burn, though the vast majority of products in this segment still contain nicotine,” said TAAT Co-Founder Joe Deighan. “We have always been all about giving adult smokers the choice to go without nicotine while still enjoying the experiences they love, and as such we are thrilled to continue moving forward with launching TAAT heat-not-burn.”
To view the full press release, visit https://ibn.fm/hGnzI
About TAAT Global Alternatives Inc.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $812 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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