TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) is exploring plans to expand into Switzerland. The company announced that it was working with a tobacco distributor in the country to plan a launch of its flagship product, TAAT(TM). The company noted that changes in marketing guidelines that prohibit the advertising of tobacco in public places, such as billboards, movie theaters, public events, etc., have created an opportunity, and TAAT is hoping to launch in the country soon. The company has been looking at expanding into Europe since its Beyond Tobacco(TM) formulation was approved. The company is now waiting for final regulatory approval, following which it anticipates shipping product to Switzerland. “As the tobacco industry continues to evolve, it is a major part of our playbook to jump on opportunities to do things that tobacco companies cannot do as a way for TAAT to gain a competitive advantage,” said TAAT founder Joe Deighan in the press release. “Switzerland was already a target market for a future TAAT launch due to its relatively high adult smoking rate of 27% and its optimal location in the center of Europe, sharing a border with five other nations. However, with Switzerland set to put an end to tobacco advertising based on a vote for new legislation last quarter, we recognized this impending change for the timely opportunity that I believe it to be. We are working closely with a Swiss tobacco distributor who is now in the final stages of obtaining government approval for TAAT to be sold in Switzerland, and I am excited for the next steps as we continue to build out our tobacco industry footprint.”
To view the full press release, visit https://ibn.fm/8BDUp
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $812 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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