TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) announced that it has engineered a variation of its Beyond Tobacco(TM) base material which is used in its flagship TAAT(TM) product; the new formulation uses reconstituted plant-based materials and is designed for use in international markets where the current hemp-based formulation cannot be imported. In addition, the company has filed an expedited U.S. patent. According to the announcement, the new filing covers the expanded scope of base materials along with proprietary integrations with smartphones and wearable technologies designed to support smokers as they switch to TAAT. “Although hemp and various cannabinoids are fundamental to the TAAT and Beyond Tobacco vision with respect to the benefits they provide to adult tobacco smokers who are looking to leave nicotine behind, the use of hemp material inherently limits the global markets in which TAAT can be sold,” said TAAT founder Joe Deighan in the press release. “We are eager to enter regions such as Asia and the Middle East, where there is evident demand for a nicotine-free and tobacco-free alternative that is better than tobacco cigarettes. However, even in markets where legalization of hemp appears to be imminent at some point in the future, it can take a matter of years to actually happen. Instead of waiting around, we have spent the past several months developing a formulation of Beyond Tobacco using materials other than hemp that still provide a user experience nearly identical to that of smoking a tobacco cigarette. This can enable us to launch TAAT virtually anywhere in the world, as we continue to pursue market share in the USD $812 billion global tobacco industry.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $812 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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