TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) recently announced that it has become the first member of E1011 Labs’ Pilot Partnership Program. The “P3” program is an initiative by the California-based heat-not-burn innovator to leverage the capabilities and resources of third-party firms to advance its efforts in the tobacco and tobacco-adjacent categories. On May 17, 2022, TAAT(R) announced the release of its sales materials for a heat-not-burn offering made in collaboration with E1011 Labs using the company’s proprietary and patent-pending base material Beyond Tobacco(TM), which contains no tobacco or nicotine. TAAT(R) and E1011 Labs are scheduled to host a shared booth at the InterTabac trade show in Dortmund, Germany (Sept. 15-17, 2022).
In addition, the company yesterday announced its appointment of Michael Saxon, a 20-year global veteran of the tobacco industry, as its chief executive officer and member of its board of directors. Saxon has served on the TAAT(R) advisory board since late 2020. He brings considerable experience in attaining profitable market penetration for tobacco products in the U.S. and several international markets and is expected to be instrumental to the company’s ability to scale the footprint of TAAT at a global level. “I’m excited to be joining the TAAT team,” said Michael Saxon. “This is an exhilarating time in our industry, and TAAT is positioned to be a disruptor. With about eighteen months of actual market and consumer feedback, I believe TAAT is in an ideal position to accelerate its commercialization efforts. This will include focusing our efforts on the large and profitable USA market, while our product development team leverages their capabilities to develop other Beyond Tobacco products that can further disrupt the USA and other international markets. There is a tremendous market opportunity for the company, and I am eager to launch new initiatives to accelerate adult consumer adoption of TAAT.”
About TAAT Global Alternatives Inc.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $812 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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