• TAAT received wholesale order from WWV, the company’s first distribution partner
• Securing distribution is prerequisite to strategically identifying which markets company will enter next
• Million-dollar order is catalysts in distributing TAAT to retail stores in multiple new U.S. markets

TAAT Lifestyle & Wellness (CSE: TAAT) (OTCQX: TOBAF) has received a $1 million order for its flagship product — TAAT(TM), a tobacco-free, nicotine-free cigarette alternative (https://ibn.fm/nvEhw). The wholesale order came from Worldwide Vape Distribution (“WWV”), whose network reaches across 38 states to more than 10,000 retail stores. The order is set to make a significant impact on TAAT’s focus on expandings its market footprint.

“After seeding interest from smokers aged 21+ for a matter of months now, we have started to notice some patterns in terms of the flow of interest from smokers asking retailers for TAAT, who then go on to ask their respective wholesalers for the product,” explained TAAT CEO Setti Coscarella. “Although we have seen demand from all over the United States, we recognize the need to strategically identify which markets we will enter next. One prerequisite for doing so is securing distribution.

“After discussions with WWV’s management team, we have determined that they can get us into retailers in several of our high-priority markets,” Coscarella continued. “We are honored that WWV was not only confident enough in TAAT for them to become our first distribution partner well in advance of the product launch, but also for them to have placed a seven-figure order of TAAT right at the outset of doing business. We look forward to working with WWV to grow our presence in the USD $814-billion tobacco industry as we lay the groundwork to build upon our success to date.”

The million-dollar order for TAAT Original, Smooth, and Menthol varieties is slated for delivery in batches throughout 2021. Initially, shipments will be delivered to WWV’s Dallas, Texas, warehouse, although TAAT may send partial shipments directly to affiliated distributors, according to the order guidelines.

TAAT and WWV initially announced its distribution partnership in July 2020 (https://ibn.fm/hyk02). Later in 2021, TAAT launched its game-changing product on the ground in Ohio; since that release, the company has seen an average of approximately 10 new store placements per week. In February 2021, the company unveiled an e-commerce site where adult-age smokers could order the product for home delivery. The latest product order from WWV indicates TAAT’s growing popularity and acceptance.

Worldwide Vape CEO Muhammad Abbas noted that even before the market-ready iteration of TAAT had been fully developed last year, the company saw the product’s potential as a better alternative for smoking. “In the vaping business, it is common for smokers aged 21+ to try electronic cigarettes as a substitute for smoking tobacco,” he said. “However, we are regularly told about how they miss the sensation of igniting a cigarette, tasting and smelling the tobacco as it burns, seeing the smoke as they exhale and flicking ashes in between drags. With our nationwide reach, we could not be more proud to place an order of this size with an objective of being one of the catalysts in distributing TAAT to retail stores in several new U.S. markets.”

TAAT Lifestyle and Wellness has developed TAAT, a tobacco-free and nicotine-free alternative to traditional cigarettes available in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry.

For more information, visit the company’s websites at www.TryTAAT.com and www.TAATGlobal.com.

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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