InvestorWire NewsRoom

Article

Splash Beverage Group Inc. (SBEV) Acquires Copa Di Vino as It Seeks to Capitalize on Growing Popularity of Off-Premises Wine Consumption
April 20, 2021

Splash Beverage Group Inc. (SBEV) Acquires Copa Di Vino as It Seeks to Capitalize on Growing Popularity of Off-Premises Wine Consumption

  • Splash Beverage Group acquired Copa Di Vino for $5.98 million in December 2020
  • Copa Di Vino specializes in selling premium wine by the glass, a format which has grown in popularity in recent years
  • With wine being increasingly consumed outside of restaurants, hospitality venues over past year, the Copa Di Vino acquisition provides SBEV with an avenue by which to capitalize on growing retail, online sales channels

Splash Beverage Group (OTCQB: SBEV), a holding company for a leading portfolio of beverage brands, completed the acquisition of James Martin’s Copa Di Vino on December 28, 2020 – marking Splash Beverage’s entry into the lucrative wine market (https://ibn.fm/hLnfp). The Copa di Vino acquisition, which SBEV agreed to purchase for a total consideration of $5,980,000 in addition to assuming certain liabilities, will mark the addition of a fourth premium brand to Splash Beverage’s portfolio, which already includes isotonic drink, TapouT Performance, tequila brand Salt Naturally Flavored Tequila and Pulpoloco Sangria from Spain, which comes in a sustainable innovative package that is both recyclable and biodegradable. 

The United States wine industry saw total sales by value decline by between -0-2% percent in 2020, largely a result of widespread restaurant and hospitality closures. However, overall wine sales growth still outpaced the performance seen in the smaller premium wine segment, a category habitually associated with restaurant consumption, which saw sales decline by between -5 and -10 percent over the course of the year (https://ibn.fm/IkKGd).

Nonetheless, despite a tumultuous year, certain segments of the American wine market have witnessed tremendous gain. Retailers with strong online sales strategies, wineries focused on Zoom tastings and phone sales, and wineries selling their products in novel packaging formats have all profited from robust sales figures resulting from the shelter-in-place orders, work-from-home trends and restaurant closures (https://ibn.fm/Rbmzf).

“Wine was added back to the family dinner table, and consumers adapted to online shopping and at-home delivery,” said Rob McMillan, founder of the Silicon Valley Bank Wine Division. “While many stocked up on everyday wines at the supermarket, consumers also rapidly switched to online options, either because their selections weren’t available in grocery stores or because doorstep delivery was viewed as safer,” he continued.

Copa Di Vino has been a significant beneficiary of the increased tendency for consumers to consume wine outside of traditional hospitality venues as well as in smaller, single-serve volumes. The company, a leading producer of premium wine by the glass in the United States, has looked to specialize in providing consumers with a ready-to-drink wine glass designed to go anywhere without the need for a bottle, corkscrew, or glass.

“We are extremely excited and proud to add Copa di Vino to the SBG portfolio of brands,” Splash Beverage Group CEO Robert Nistico noted in relation to the company. “In addition to numerous retail/off premise opportunities, Copa is perfectly suited for today’s on-premise/restaurant & hotel environment of curbside pickup. Copa Di Vino offers an outstanding quality product not normally found in the single serve wine segment.”

Having gained immense popularity after featuring on two separate appearances on the Shark Tank television show, Copa Di Vino’s selection of premium wines is distributed across 13,000 retail locations across the United States as well as through the Anheuser-Busch network, in addition to e-commerce outlets. With industry analysts IWSR forecasting wine sales to rise by a CAGR of 2.4% between 2020 and 2024, Copa Di Vino and Splash Beverage Group seem well placed to benefit.

For more information, visit the company’s website at www.SplashBeverageGroup.com.

NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.

With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.

Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.

For more information, please visit https://www.investorwire.com

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: http://ibn.fm/Disclaimer

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
www.investorwire.com
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(310) 299-1717

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).