• Social Media Strategies Summit will present a virtual conference May 12 and 13 geared toward public agencies aiming to connect with their constituents via modern technology in an efficient, informative and creative way
• SMSS has developed more than a decade’s worth of experience in bringing together key brand builders and company / agency representatives to help promote and increase connectivity
• The pandemic has made social media strategies more vital than ever as agencies cope with changing the way they interact with their communities
• The SMSS tools include opportunities to network with peers and to review speaker materials after the conference concludes

The modern tech marketing solutions offered through the upcoming Social Media Strategies Summit provide an ever-fresh perspective on how agencies are engaging members of the public in a way that builds a governmental group’s brand in a continually growing pool of connected users. 

The two-day summit will take place May 12-13, 2021, through a virtual platform responsive to conference-goers health safety and participation needs during the current pandemic era. Attendees will be able to network with peers from across the country and build their community while learning about tools for publishing news about their services and products. 

The summit’s agenda will tackle subjects ranging from the technical aspects of social media promotion — podcasting for beginners, available as an on-demand course — to the human appeal of brand publishing, such as the live opening presentation by U.S. Department of Defense staff member David Johnston on “Building Public Trust – How to Weave Authenticity and Transparency into Your Social Media Strategy.”

Through it all, the May conference will strive to help government agencies and other public entities serve the citizens they are tasked with representing and providing solutions to. The speakers will be drawn from the Wisconsin Department of Natural Resources, the National Institutes of Health, the FBI, Facebook, the cities of San Diego and Las Vegas, and several other entities.

Social Media Strategies Summit has directed a variety of such conferences since 2009, providing information to thousands of attendees interested in improving their game when it comes to marketing, brand promotion and customer relations online.

Sponsors such as ArchiveSocial and Hustle also highlight the role corporations can play in providing needed services to government agencies — ArchiveSocial specializes in social media archiving technology in the public sector, enabling law enforcement agencies and school districts to openly and transparently communicate across social networking platforms while ensuring legal protections and compliance, for example, while Hustle is a peer-to-peer texting platform that serves labor organizations and progressive advocacy groups. 

Other useful discussions include how to debunk false information fast and how to be creative with content while working with limited resources and personnel. Featured sessions include perspectives on how government agencies can best engage their communities on Facebook, how statewide law enforcement agencies can use social media to manage critical incidents, and how some agencies developed successful social media habits during the online environment surrounding the challenging developments of the year 2020. 

Q&A responsiveness with speakers, live chat functions and discussions with other attendees in a virtual lounge or select one-on-one meeting all serve to round out the informational opportunities the summit provides. Conference-goers will continue to have access to all speaker videos and presentation slides after the event is over. 

For more information on the event or to register, visit the event’s website at https://socialmediastrategiessummit.com/government-virtual-may-2021/. 

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