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Sharing Services Global Corp. (SHRG) New Branding Built Around Happiness and Well-Being Targets Key Shifts in Consumer Behavior
March 16, 2021

Sharing Services Global Corp. (SHRG) New Branding Built Around Happiness and Well-Being Targets Key Shifts in Consumer Behavior

  • SHRG has launched new brand identity, the Happy Co.
  • New brand designed to convey core values — happiness, family and community — reflecting emerging shift in consumer behavior
  • Rebranding is part of wider strategy to accelerate international growth

Sharing Services Global (OTCQB: SHRG), a publicly traded company specializing in the direct-selling industry and network marketing, has unveiled the new brand identity of its wholly owned subsidiaries Elevacity Holdings LLC and Elevacity U.S. LLC, now known as the Happy Co. (

“The Happy Co. is not just a name; it is the best descriptor of our mission. It directly mirrors our values and purpose of sharing happiness through products and experiences that elevate lives,” said Bo Short, CEO of Elevacity Holdings LLC and Elevacity International Holdings LLC. “Our brand partners and our customers live this experience every day. This new branding is an important step as we begin our global expansion in 2021. It connects perfectly to our enhanced business platform and ever-growing ecosystem of products.”

After the recent announcement of the upcoming rebrand, the new brand identity was fully unveiled this week. The leading producer of nootropic, functional health and wellness products now offers revamped digital experience for customers and brand partners alike. The new rebranding strategy involves a complete overhaul of both the consumer-facing and business websites. The former is created to be the place where customers purchase Happy Co. products, while the latter is imagined as the hub showcasing the business opportunity.

New brand colors, logo and images are rich with happiness, reflecting the founding principle of the Happy Co. — that everyone deserves to be happy. The new brand look and feel are designed to communicate the happiness and well-being that lies at the crux of the Sharing Services’ identity, reinforcing the vital role of family and community as core values that underpin the company’s strategy. SHRG is proving again that it is a quick mover that adjusts effectively to emerging market demand as studies show that health awareness and community are key building blocks of new consumer behavior (

The result of a six-month creative process with BVA agency — one of the major players in the digital marketing space — the new brand identity radiates the happiness and warmth of the community. A revamped digital platform that supports technical aspects including order fulfillment, payments, commissions, reporting and customer relationship management (“CRM”) was developed by Exigo, the direct-selling industry leader that ensured frictionless customer experience during the complete online buyer’s journey.

“It feels wonderful to establish this alignment between our purpose and our branding,” said Garrett McGrath, president of the Happy Co. “We’ve been called the ‘Happy Coffee Company’ for years and now we are able to realize our brand recognition and leverage it. I am so proud of the dedication and thoroughness our team put into making this new brand a reality.”

The new branding is launched as an integral part of the Sharing Services’ efforts to accelerate growth in the international landscape. Designed to emanate a pleasant feeling, the branding works hand-in-hand with the company’s offering developed to fuel customers for the good life.

The new branding ideally reflects the SHRG’s inner personality with products designed to elevate mood, boost energy, enhance sleep, reduce stress and empower consumers to look and feel their best. With “a cup of happy and a dose of healthy,” the Happy Co. is committed to inspire the good life for its customers and grand partners alike.

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NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at

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