- PlantX has made a sizable investment in educational content and community-building initiatives in addition to its retail business
- The company has already created a body of content that is growing every week
- The content covers the company’s weekly podcast, its YouTube channel as well as its blog, and other educational resources
- PlantX’s weekly podcast boasts two seasons covering different topics and featuring different public personalities such as Venus Williams, Andrew Walker, and Nick McNutt.
- PlantX hopes that creating even more value to persons living a plant-based lifestyle will foster the growth of this community and help to demystify the myths associated with a plant-based lifestyle
PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) is constantly working towards redefining the plant-based community. Known for its e-commerce platform and over 5,000 plant-based products, the company is on track to becoming the most trusted and convenient destination for people living plant-based lives (www.PlantX.com).
While its list of product offerings goes a long way in shaping and influencing the plant-based community, PlantX believes that its operations should go beyond retail for it to have an even more significant impact. This entails educating consumers, engaging in community-building efforts, and sharing insights into making their lives better through various mediums and platforms.
PlantX has already laid down the groundwork and has created a body of content that is growing with every passing week. Its weekly podcast boasts two seasons, covering different topics and featuring different public personalities such as Venus Williams, Andrew Walker, and Nick McNutt.
Topics covered range from the business aspect of selling plant-based products to the impact of plant-based eating on athletic performance. This content extends onto PlantX’s YouTube channel, where viewers can enjoy the podcasts, this time in video format, while also having access to simple plant-based recipes with the Taste This! Series (www.youtube.com/c/PlantX/videos). The company also has a blog covering everything from scientific studies on the benefits of vegan diets to plant-based slang (www.PlantX.com/blogs).
PlantX hopes that by creating even more value to persons living a plant-based lifestyle, either through educating them or through its community-building efforts, it will foster the growth of this community and help demystify the myths associated with a plant-based lifestyle. The company’s goals go beyond simply selling its products. Instead, it offers value and creates an environment through which those living or are interested in a plant-based lifestyle can thrive healthwise and intellectually.
The company is currently working on expanding its product lines to include clothing, cosmetics, and its own water brand (https://ibn.fm/JH5wM). It is projected that soon, it will also start creating content covering these new segments as a way to not only introduce its products to existing customers but also to highlight the versatility of plants and how achievable a plant-based lifestyle is in today’s day and age.
As evidenced by these initiatives, PlantX’s future goes beyond retail. Already, its business is not limited to an e-commerce platform, which says a lot about the company and where it intends to be in the not-so-distant future.
Additionally, with its understanding of the different forms of media and the growing trends with content consumption, the company is choosing to offer value to its customers, firstly through educating them and then with its community-building efforts. The objective is to increase the knowledge of plant-based products, recipes, and lifestyles, and so far, it has remained consistent with generating content to meet this end.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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