- GSMI will host the Social Media Strategies Summit Higher Education event between October 18-21, 2021
- The virtual conference will seek to disseminate social media best practices, drawn from a wide array of the United States’ leading colleges and universities
- Upwards of 80% of students now use social media channels to select their preferred university, driving the need for institutions to introduce cohesive and holistic social media strategies and campaigns
The Social Media Strategies Summit Higher Education is set to be held in an entirely digital format between October 18-21, 2021. Hosted by the Global Strategic Management Institute (“GSMI”), a cutting-edge production company focused on promoting disruptive innovation, the Higher Education event will seek to disseminate social media marketing best practices drawn from the United States’ leading colleges and universities.
Renowned for hosting some of the nation’s most popular social media-focused conferences, the Social Media Strategies Summit Higher Education will seek to educate and provide those working within the field of higher education with strategies on how to implement a successful social media strategy to position their institution for success. Other topics of the conference will include how best to assess and audit ongoing social media initiatives; and how to revitalize their strategy framework in conjunction with experienced brand practitioners who will assist in identifying new and creative ideas.
Research has found that prospective university students, most of whom come from a generation immersed in social media and digital technologies, often use these technologies extensively as a source of information, including as a way to choose their future university. A study in the United Kingdom found that 83% of students were now opting for social media channels to help them make their university choices (https://ibn.fm/cONOT).
The Higher Education Summit, inaugurated by summit emcee, Elizabeth Hornsby, Graduate Coordinator at the Southeastern Louisiana University, will feature a series of live, 45-minute-long presentations held throughout the conference. Presentation topics will include, “Tapping into Student Communities and Channels for Marketing Insights” delivered by Campus Sonar; “Guidelines for Vetting and Setting up New Campus Social Accounts” by UC Santa Barbara; “Using Metrics to Build Support and Advocate for Social Media Resources” by Yale Medicine; and “Content Matters: Transforming Social Media Engagement into Tangible Content” delivered by Harvard Business School’s Office of Alumni Relations. A complete list of the expert speakers and thought leaders presenting at the conference can be found here: https://ibn.fm/6wbFY
In addition to the live presentations, the Social Media Strategies Summit Higher Education will also play host several pertinent round-table discussions, including:
- “How Higher Education Professionals Can Grow from a Social Media Position”
- “Dealing with Negative Comments & Trolls on Social Media”
- “Mental Health and Wellness for Social Media Managers”
By utilizing social media, prospective students can often attain an unofficial student view of a university, which they would not find on official university web pages. The National Centre for Universities and Business revealing that Facebook and Twitter are the most popular social media channels for students searching for information (https://ibn.fm/4NtdT). In a similar vein, the Social Media Strategies Summit Higher Education event will seek to disseminate best practices drawn from today’s leading colleges and universities, designed to position each higher education establishment in the best possible light.
For more information about the Higher Education Summit, visit https://socialmediastrategiessummit.com/higher-ed-virtual-october-2021/
About Social Media Strategies Summit:
Created by the Global Strategic Management Institute, Social Media Strategies Summit is a series of events across the United States, from New York City to Chicago to San Francisco. As the longest-running social media conference in the nation, Social Media Strategies Summit is proud to offer opportunities for guests to network, learn and hopefully advance their careers in the process. The summit also offers a vast resource center online, providing over 200 talks and case studies from other events.
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