InvestorWire NewsRoom


Pac Roots Cannabis Corp.’S (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM) Focus on Premium Genetics, Iconic Branding Differentiates Products in Competitive Marketplace
May 19, 2021

Pac Roots Cannabis Corp.’S (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM) Focus on Premium Genetics, Iconic Branding Differentiates Products in Competitive Marketplace

  • PACR’s partnership with Phenome One gives it access to world’s most exclusive cannabis genetics
  • PACR’s genetics-based approach to cultivation resulted in 350 tested cultivars, 50 super-elite strains
  • Every ounce of 105,000-pound test run purchased by Speakeasy Cannabis Club
  • Company recently acquired established Lords of Grasstown brand that blends cannabis, motorcycle culture

Saturated supply chains and a stream of new market entrants have had little effect on Pac Roots Cannabis Corp. (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM), a Canadian genetics-focused cannabis company dedicated to producing premium strains and products. 

PACR uses a “genetics first” approach to cultivation that is critical to the company’s success in a market crowded with generic mass-produced cannabis products. Through a partnership with Phenome One, a plant breeding management and analytics firm, PACR has access to a selection of some of the world’s most exclusive cannabis plants from Canada’s most comprehensive genetics library. This allows the company to develop exclusive strains with unique characteristics that include an optimized cannabinoid profile, environmental resiliency, and overall greater production yields. 

So far, the company’s genetics-based cultivation has produced around 350 tested cultivars that include 50 prized “super-elite” strains that provide maximum yields and increased profitability – a testament to the company’s commitment to produce quality over quantity. Accordingly, the company’s pilot run with joint venture partner Rock Creek Farms produced 105,000 pounds of top-quality biomass – all of which was purchased in one go by the Speakeasy Cannabis Club.

“We don’t deal with seeds. It’s different from most hemp farmers where seeds are thrown off of the back of a tractor,” said PacRoots CEO Patrick Elliott Elliot ( “We grow these seedlings, clones, clippings or cuttings from a live plant and we grow them for the first month indoors and plant them. What this does is ensure is that you are going to get exactly what you expect out of that cultivar.”

Along with producing a superior, differentiated product, PACR leverages the power of iconic branding to connect key audiences with its products. With an eye on the North American West Coast, the Company recently acquired Lords of Grasstown, an established cannabis motorcycle lifestyle brand with a loyal following among biker and cannabis communities ( Initially founded in 2013, Lords of Grasstown was created to build upon the tremendous success of Lords of Gastown, a lifestyle and apparel brand that fuses motorcycle culture with streetwear and personal care products. 

“This acquisition marks a major milestone for the company with a move into the U.S. Cannabis Market, predominantly in California, with the Grasstown Brand,” said Elliott. “The team at Lords of Grasstown have done a remarkable job branding, designing, launching and marketing Grasstown in BC and California. The alliances are real, and the followers like what they see. We are thrilled to develop and expand Grasstown from Prince Rupert to San Diego.” 

Since its inception, Pac Roots has differentiated itself from competitors through its unique genetics-based cultivation approach and branding strategy, allowing it to produce top-shelf products while maximizing yields and minimizing labor costs. As the industry continues to mature, PACR’s long-term multi-pronged strategy gives it a distinct advantage in the highly competitive cannabis market. 

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.

With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.

Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(862) 930-1404

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).