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Nowigence Inc.’s (NOWG) Pluaris Offers Ideal Solution for ‘Information Overload’
January 13, 2022

Nowigence Inc.’s (NOWG) Pluaris Offers Ideal Solution for ‘Information Overload’

  • Information overload occurs when the amount of input to a system exceeds its processing capacity
  • Managing information in daily life is a problem facing nearly everyone
  • Pluaris is a proprietary, easy-to-use platform that assists users with reading and analyzing textual data

Although the term “information overload” was first coined more than five decades ago, it’s become a more pressing issue with time. Nowigence Inc. (NOWG) is working to solve the issue. A fast-growing SaaS (Software-as-a-Service) company, Nowigence has developed an innovative, artificial intelligence (“AI”) platform called Pluaris(TM) that enables users to choose what information they want to receive and then delivers that information most effectively. 

“The term ‘information overload’ was coined by Bertram Gross, the professor of political science at Hunter College, in his 1964 work, ‘The Managing of Organizations’,” reported a recent Interaction Design Foundation article ( “However, it was popularized by Alvin Toffler, the American writer and futurist, in his book ‘Future Shock’ in 1970.

“Gross defined information overload as follows: ‘Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur,’” the article continued. “Throughout history there have been complaints about information overload particularly during the Renaissance and the industrial revolution periods. However, the dawn of the information age and access to powerful and low-cost data collection on automated basis has brought us more information than at any other point in history.”

The article observes that “managing information in daily life is no longer restricted to a wealthy elite but is a problem which faces nearly everyone. Social media, e-mail, webpages, mobile apps, etc. all spill data into our lives daily.” The article noted that the most common reasons behind information overload in today’s modern world include volumes of new information being constantly created and distributed, as well as the ability to easily duplicate and share that information. The exponential increase in channels has also contributed to the problem. In addition, the article noted that there are no simple methodologies for quickly processing, comparing and evaluating information sources.

Enter Nowigence’s Pluaris. 

Pluaris is a proprietary, easy-to-use platform that assists users with reading and analyzing textual data ( The platform is for those who want to automate the way they read, gather, learn and recall information. Each feature of Pluaris is designed to accelerate the way we learn and improves the process for sharing knowledge with one another.

Pluaris generates an annotated data feed based on specified topics of interest and then automatically creates a permanent personal knowledge base from a user’s feed and private uploads. The app has human-like capabilities for comprehending textual data and providing concise summaries and precise answers to questions, while also analyzing different data perspectives, discovering new connections, creating organized, nested notes and allowing teams to work together by sharing in real time from anywhere in the world.

Nowigence is focused on simplifying the challenges of learning. By integrating state-of-the-art data processing techniques in an intuitive interface at an affordable subscription price, Pluaris puts the power of data science into the hands of consumers. 

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Nowigence are available in the company’s newsroom at

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