- Artist Republik will join Fan Pass Live as a Friendable company, significantly increasing the number of artists on the platform
- The new acquisition will also bring ample technology and other artist services that will benefit the Fan Pass Live artist pool as well
- CEO and Co-Founder Robert Rositano Jr. explained that one of the company’s main goals has always been to test multiple entry points to gain exposure in the music industry for artists and fans alike
Mobile technology and marketing company Friendable (OTC: FDBL) announced the completion of a significant acquisition and business combination between the company’s flagship product, Fan Pass Live, and iconic music distribution company Artist Republik (https://ibn.fm/DXduT). The announcement marks the official closing of the transaction and confirms that Artist Republik is now officially a Friendable company alongside Fan Pass Live.
The acquisition comes after approximately one year of talks and negotiations between the two companies to seal a partnership, as Artist Republik was moving toward the development of livestream services and Fan Pass was moving toward its own music distribution offering, Friendable CEO and Co-Founder, Robert A. Rositano Jr. explained.
“As our management teams began to engage more frequently, the opportunity arose to combine our two offerings and truly offer a platform and services that would allow Fan Pass to push the boundaries of our offering in the music industry with a shared philosophy of truly putting the artist first. Our services are designed to elevate each artist, garner new fans, build awareness and exposure, and, most of all, build revenue that the artist keeps, rather than paying back debt created by label advances,” Rositano Jr. added.
The acquisition will allow Fan Pass Live the opportunity to leverage existing, new, and acquired technology, along with current resources, to further increase historical and ongoing revenue achieved by Artist Republik so far. The acquisition will also solidify the platform’s existing suite of products and services already in place to empower artists (with a focus on independent artists) to gain more control over their music – giving Fan Pass Live an all-inclusive artist offering.
“Additionally, the Artist Republik brand has received numerous accolades from trade and industry publications such as Billboard and Forbes magazines, which align perfectly with the press efforts of our current team at Lobeline Communications as they continue to spread the word about our brand to artists and the entertainment trade press in general,” the Friendable CEO added.
The new partnership will add approximately 100,000 active music artists and various music distribution services, thus tripling Friendable’s technology assets. Together, Fan Pass Live and Artist Republik will offer a suite of artist-centric services aimed at extending livestream capabilities and virtual performance options.
Fans will now be able to enjoy access to a variety of artists across multiple genres, participate in exclusive live events, gain access to behind-the-scenes content, purchase artist-specific merchandise, and more.
Artists will also receive more autonomy and freedom over their music, ticketed streams, blog/social promotions, developing their exclusive merchandise, sales, and more. All of this is available to artists without the requirement to give up their musical rights.
According to Rositano Jr., Friendable was also able to retain the Artist Republik CEO and CTO as initial consultants after the acquisition, assisting with integration efforts and expanding the service offering.
The Friendable CEO underlined that this acquisition aligns with his company’s strategy to test multiple entry points or ‘doors’ that lead artists and fans to discover the Fan Pass Live offering. “Whether they come in through the music distribution door which leads to livestream service consumption or artists coming through the livestream, end up consuming music distribution services, our platform has come full circle,” he said. “We look forward to expanding the Fan Pass Live artist and fan community through this initial acquisition, and we plan to set the stage for additional acquisition opportunities alongside dynamic partnerships that will continue to fuel our growth.”
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://ibn.fm/FDBL
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