Hosted by Tullio Siragusa, Kimberley Lantis and Carlos Ponce, DojoLIVE! is building a global community of the tech world’s movers and shakers. The weekly “tech without borders” show invites tech luminaries to discuss emerging trends, the impact technology can have on culture, and lessons learned from disruptive companies. Broadcasted live on several platforms with high numbers of viewer participation, DojoLIVE! casts a spotlight on some of the leading figures in the communications and media sectors. A recent show, themed “The Digital Evolution: Maximizing your Impact,” featured Jonathan Keim, Communications Director of InvestorBrandNetwork (“IBN”), a multifaceted corporate communications organization.
Keim shared what he has learned the past 13+ years working with the IBN team to build a multitude of large audiences via an ever-growing network of investor-oriented brands. The corporate communications firm can be traced back to early beginnings as an email newsletter for investors called QualityStocks. It was how Keim, who was a teenager at the time, first heard of the company when he was searching online for the best investment newsletters. Impressed by Keim’s initiative and growing expertise, QualityStock’s managing director made Keim the 4th member of the team.
In 2008, realizing the potential of social media, QualityStocks expanded its distribution to the leading social networking platforms. Now with more than 50 brands in the network, IBN has over two million likes and followers. Additionally, the team of 4 has grown to more than 60 writers, producers, developers and specialists in a variety of fields, working virtually across 17 different states and Canada.
For aspiring media organizations, developing a multi-faceted subscription model early on is key to success, says Keim. Today, there are a range of formats to choose from, including email newsletters, social media accounts, podcasts and text messaging lists. The aim is to continuously increase ways of reaching out to audiences whenever you want to, as opposed to hoping they stumble across you again. Beyond that, it is important to keep engaging in as much “outside conversation” as possible, for instance, by tweeting with hashtags. Speaking events and guest blogging also present opportunities to reach new audiences. To increase effectiveness, you should also specialize in a particular market niche. One size never fits all. By having a brand for various industries and trading styles, IBN continues to achieve record-setting numbers.
How do you start? Begin with your strengths and the skills you are good at, says Keim. If you have a team of good writers, focus on blogs and social media posts. If they are better at speaking, get them speaking engagements, host your own podcast series, or arrange for them to be guests on the podcasts of others.
But with the explosion of influencers and content, how do you stand out from the crowd? How do you increase your audience and impact? There’s no easy way, says Keim. In the end, it comes down to three things: quality content, good relationships and distribution.
Relationships are a vital key to IBN’s success. Presently, the firm works with over 50 event partners. Moreover, the content it produces is syndicated on more than 5,000 partner outlets and dozens of Over The Top (OTT) media streaming platforms. After all, a client’s message can go much further if it is on many different channels, and it also provides more opportunity for growing subscriber numbers on any platform.
To hear Keim’s interview on DojoLIVE!, please visit https://ibn.fm/qLpzn
To view the official press release, please visit: https://ibn.fm/dEvEZ
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