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Infobird Co., Ltd. (NASDAQ: IFBD) Digitally Transforming Companies in the Retail Industry
June 29, 2021

Infobird Co., Ltd. (NASDAQ: IFBD) Digitally Transforming Companies in the Retail Industry

  • Infobird is committed to digitally transforming businesses and whole industries by offering robust customer engagement solutions that embody the crucial aspects of digital transformation
  • These aspects, enumerated by Deloitte China, include: digital, analytics, cloud, cybersecurity, and regulatory compliance
  • Two retail companies have selected IFBD’s solutions in less than a month
  • The collaboration with Zu Li Jian has set up a new path for the digital transformation of retail companies

Evolving customer expectations and business needs have fueled a digital transformation in China, marked by the integration of cloud computing and artificial intelligence (“AI”) into companies’ operations. 

“To survive in this new world, businesses must learn to observe, think, and operate differently,” reads Deloitte China’s webpage about digital transformation ( “Digital transformation, the cross-disciplinary power comprising digital, analytics, cloud, cybersecurity, and regulatory compliance, is about embracing digital disruption and unlocking exponential value.”

Interestingly, Infobird Software (NASDAQ: IFBD), a Software-as-a-Service (SaaS) company offering AI-enabled end-to-end customer engagement solutions in China, has packaged the aspects of digital transformation mentioned above, i.e., cloud computing, analytics, cybersecurity, and digital, into its robust proprietary solutions and is using them to help companies around China adapt to the changing times and transform digitally. 

IFBD’s customer engagement solutions, which integrate the needs of both the customers and the businesses into a single platform, stimulate companies’ market performance and growth and enable them to improve their infrastructure. The platform uses big data and AI to analyze data from multiple channels and subsequently create portraits representing each user, plus their expectations and needs. 

The platform’s capabilities enable companies to understand their customers more comprehensively and accurately, creating a foundation for precision marketing in e-commerce and physical stores. It is no wonder that IFBD is increasingly witnessing success within the retail industry.

A company that leveraged its experience in the finance industry to enter other industries and, as a result, grow its standardized SaaS platform, Infobird has already worked with a leading Chinese multinational technology company specializing in e-commerce and retail. Notably, IFBD appears to be experiencing even more success within this sector. 

Just recently, Zu Li Jian, the leading shoe company for the elderly in China, selected IFBD’s solutions ( less than a month after SaSa Cosmetics (China) Co. Ltd. ( entered into a similar cooperative agreement with IFBD. Per both agreements, IFBD’s solutions are intended to digitally improve and optimize the retail companies’ marketing, management, and customer service.

The partnership between IFBD and Zu Li Jian, in particular, has set up a new path for the digital transformation of retail companies. This aligns with IFBD’s commitment to continually contribute to the development of more industries and companies. Further, the cooperation promotes the deployment of AI-based SaaS within the retail sector.  

Infobird, which is keen on capturing the Chinese SaaS market share, is increasingly making strides towards attaining this target, all while digitally transforming companies within the retail industry, as well as other industries.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to IFBD are available in the company’s newsroom at 

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