- Media, marketing veteran joins GPFT board of directors
- Sharon Boddie has been a pioneer in both traditional and online media, says company CEO
- Boddie brings more than two decades of broad experience leading Fortune 500 media campaigns
Grapefruit USA (OTCQB: GPFT) has announced an addition to its board of directors. Effective immediately, Sharon Boddie will join the board, bringing her extensive background in global media and digital marketing roles to the board table (https://ibn.fm/PSWrW).
“As head of media for Amazon Studios and Prime Video, Sharon has been a pioneer in both traditional and online media,” said Grapefruit CEO Bradley Yourist. “Grapefruit is truly excited to welcome a media professional of her caliber to our board of directors. We believe her strong corporate experience, especially in strategic marketing and media as well as building a global business in both developed and emerging markets, will be extremely valuable as Grapefruit continues to expand its presence and brand around the world.”
Boddie has garnered more than two decades of broad experience leading Amazon, Apple, Fox, Farmers Insurance, Hulu and other Fortune 500 media campaigns. Currently head of media for Amazon Studios and Prime Video, she has masterfully led the media campaigns for several feature films, including “Borat Subsequent Moviefilm” and “Coming 2 America.” She has amassed an impressive track record playing a key role in successful launches of numbers new products and IP, including Apple Watch, Apple Music and the iPhone 6.
“We conducted an exhaustive search for someone who could immediately add some real horsepower to further strengthen our board’s diversity, breadth of talent and background, and we are delighted to have identified such an outstanding individual,” said Daniel Yourist, Grapefruit COO. “Sharon is a strategic marketing and media executive with a dynamic record of achievement. She possesses a unique skill set that will assist Grapefruit in significantly broadening its reach and message to the public at large. I’m absolutely confident that Sharon is going to make an immediate, significant positive impact on our company.”
In her role as a new member of the board, Boddie is looking forward to working with Grapefruit to help empower people to improve their day-to-day lives. “I appreciate the rare opportunity to be involved at the ground-floor level of a truly disruptive technology such as Hourglass and the many benefits it will deliver to its users,” she said.
Grapefruit’s patented Hourglass(TM) topical creams offer a solution to the challenge of skin absorption of THC and other cannabinoids, including CBD, CBN, CBG, and CBC. The architecture of Hourglass cream gives the company the ability to formulate endless variations of its topical delivery cream to tailor to the specific needs of its clientele.
Hourglass is manufactured exclusively at Grapefruit’s Coachillin facility by highly trained Grapefruit personnel and is available to the public only through Grapefruit authorized retailers. Grapefruit has packed the entire cannabis plant into its patented cream to provide users with a wide array of cannabinoids and THC to consistently deliver the desired synergistic entourage effects. Studies show that results are consistent, offering a reliable experience with every single gram of the Hourglass cream.
To find out more about the company and its game-changing Hourglass time release THC+ Cannabinoid delivery cream, visit www.GrapefruitBlvd.com.
NOTE TO INVESTORS: The latest news and updates relating to GPFT are available in the company’s newsroom at https://ibn.fm/GPFT
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