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Friendable Inc. (FDBL) Completes Rebranding Initiatives; CEO Talks Progress, Revenue and Growth Strategy, Market Opportunity in Interview
August 12, 2021

Friendable Inc. (FDBL) Completes Rebranding Initiatives; CEO Talks Progress, Revenue and Growth Strategy, Market Opportunity in Interview

  • Friendable’s 120-day strategy is underway and encompasses several milestones, including the launch of a redesigned Fan Pass platform and new website for its core business
  • The company recently announced it had completed several rebranding initiatives, including an updated corporate deck and new website for its Fan Pass livestream platform
  • The rebranding comes on the heels of the launch of Fan Pass 2.0 and a recent interview in which Friendable CEO Robert A. Rositano Jr. discussed the company’s vision, progress so far, market opportunity, the new version of its Fan Pass platform, and revenue and growth strategy

In a bid to continue building value in the live event coordination and livestreaming business, mobile technology and marketing company Friendable (OTC: FDBL) formulated a 120-day strategy encompassing several key milestones. These included a new company/corporate website, transitioning focus entirely to the Fan Pass platform, completing beta testing for the mobile and web application, new tools for artists, new mobile and web app deployment, and more (

Having launched version 2.0 of the Fan Pass platform, the company set the wheels in motion for the attainment of the other milestones. 

In a recent announcement, the company moved closer to fulfilling its 120-day strategy by announcing it had completed several rebranding initiatives, including an updated corporate look and a new website for its Fan Pass livestream platform ( View the new websites, messaging, and branding at and

The rebranding – which sets the foundation for Friendable’s next phase of growth, with the company anticipating to kick off several important growth initiatives in the coming weeks – is intended to enable FDBL to clearly communicate who it is and what it does as it focuses on building a big business in the rapidly growing marketplace as well as prepare to ramp up advertising efforts for both artist and fan acquisitions. It also represents a shift from the company’s initial, successful focus on raising awareness of the Fan Pass brand throughout the last year.

“The success of this campaign led to faster-than-expected growth in terms of user sign-ups, and we quickly moved to accomplish two ancillary goals: 1. Support the platform through cohesive message, business model and strategy; 2. Adjust the development of version 2.0 to deliver a superior platform to artists and fans,” commented Friendable CEO Robert A. Rositano Jr. 

The rebranding announcement comes on the heels of a recent interview, wherein Robert discussed the company’s vision and plans, revenue and growth strategy, and market opportunities ( In describing the Fan Pass platform, Robert noted that the platform – which is all about the artist, discovering new music, and connecting artists with their fans – has enabled artists to earn, perform virtually, create and sell merchandise, and invite their fans to join the platform.

“We are bringing to the table a mass-market opportunity for the up-and-coming artist and, really, artists at every level and wrapping them with a support system that will boost them, help acquire and add to their fanbase, and, more importantly, really monetize in the days of uncertainty when venues have been shut down for so long,” Robert stated (

Robert also allayed concerns brought about by the vaccine-led reopening of the events industry by stating that Fan Pass will still provide backstage access, both live and on-demand, to fans who may not be able to attend live events and concerts due to geographical and financial constraints. “So, we have additional components that we will be stacking up to the business model as the live events and venues open back up,” Robert continued.

Robert further explained that Fan Pass version 2.0 has captured everything the company has learned so far, featuring a complete rebuild of UI/UX and how artists and fans interact, and has added new features and ways of developing revenue streams for the artists. Friendable has uplifted various aspects of the Fan Pass platform to tailor it to what artists are asking for and what fans want to see. The new version also represents the company’s ability to scale.

“Over the next 90 days following our V2 release, we are going to start communicating with the market, our shareholders, and the community of partners that we have, and showing how these metrics are stacking and growing and how our revenues are converting and growing. And that 90-day period is going to be the metric that we need for the next 12, 24, and 36 months of revenue projections and growth,” Rositano concluded. 

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at 

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