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DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) Forms JV to Boost Sports Entertainment B2B Onboarding Revenues
April 26, 2021

DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) Forms JV to Boost Sports Entertainment B2B Onboarding Revenues

  • DGTL Holdings, Inc. is an TSX listed accelerator for fully commercialized high growth enterprise-level sofware-as-a-service companies powered by artificial intelligence
  • DGTL Holdings focuses on disrupting the adtech, martech and social media industries with innovative strategy and resource solutions
  • The company recently announced a joint venture with data analytics firm Loop Insights that it expects to advance consumer onboarding and help businesses better manage their business operations
  • In the past six months, DGTL has announced major new customers, including Draftkings, QuakerOats, Syneos Health, DoorDash, Shein.com and others

DGTL Holdings (TSX.V: DGTL) (OTCQB: DGTHF), a company dedicated to serving growth-stage companies through artificial intelligence (“AI”) that successfully powers a full-service digital media, marketing and advertising software platform, recently announced the signing of a joint venture partnership with data analytics innovator Loop Insights Inc. (TSX.V: MTRX) (OTCQB: RACMF) that will enhance both companies’ potential to drive revenue through key brand account projects — particularly in the live sports and entertainment industry.

“Loop Insights’ ability to connect sponsor and brand activations at the transaction level and tie back to their Wallet pass technology provides a valuable data collection and enhancement feature for our clients,” DGTL Holdings CEO Mike Racic stated in a news release announcing the partnership (DGTL Holdings Inc. Secures Service Partnership with Wideout AQA – Digital Media Technologies (https://ibn.fm/1rDR6). “The integrated product offering will now be able to provide brands direct access to their customers through the Loop Wallet Pass and deliver real-time campaign performance metrics associated with their advertising campaigns.”

DGTL Holdings is a venture capital asset management company whose mission is to acquire B2B software as a service (SaaS) technology that may prove disruptive to the adtech, martech and social media industries. As the company injects leadership and resources for enterprise companies, it helps them to accelerate their own development. 

DGTL’s four key services are business strategy advice, capital markets access, merger and acquisition opportunity evaluation, and establishing growth partnerships through Fortune 100 brand relationships. 

The agreement with Loop Insights provides DGTL a channel for onboarding real-world consumers at the point of sale, whether in the brick and mortar or the virtual marketplace. As consumers join Loop’s platform, they provide both DGTL and Loop with new users and revenue streams in a naturally synergistic partnership that allows businesses to gain complete insights about their customers and their performance. 

A report by Baystreet noted that DGTL has gained influence as a sports entertainment marketing provider through its wholly owned subsidiary Hashoff, which comprises DGTL’s first SaaS acquisition. Hashoff provides content-as-a-service (CaaS) ad campaigns as TV and newspaper spending declines and social media and social influencer spending rises. 

Citing reporting by Influencer Marketing Hub and Hootsuite that form part of DGTL’s most recent investor presentation, Baystreet observed that “social media spending increased 20% in 2020 from 2019 to $43 billion and influencer marketing shot up 50% to $9.7 billion. The upside to the nascent adtech/martech market bears out in the fact that global ad spend for 2020 was $572 billion” (https://ibn.fm/rUp91). 

As a specialty SaaS acquisition company, DGTL cites a massive boom in technology based SPACs (special purpose acquisition companies) in 2020 with SPACs generating more than twice as much the returns of the S&P 500 in 2020 (https://ibn.fm/41HFE). 

DGTL had $2.4 million in revenue for the six-month reporting period ending Nov. 30, which was before it added six major new global brand accounts. The six month report represented an increase of 79% YOY. 

For more information, visit the company’s website at www.DGTLInc.com.

NOTE TO INVESTORS: The latest news and updates relating to DGTHF are available in the company’s newsroom at https://ibn.fm/DGTHF 

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