- Shark Tank survivor James Martin sells Copa Di Vino to SBEV, 13,000 new retail locations in acquisition agreement
- Copa Di Vino is ready-to-drink portable wine glass that doesn’t require bottle or corkscrew
- After Shark Tank appearance, Copa Di Vino generated tens of millions of dollars in revenue
- SBEV develops, accelerates, grows pre-existing brands for profitable exit events
After turning down multiple offers on Shark Tank years ago, James Martin, the show’s “most infamous entrepreneur” and founder of Copa Di Vino, ultimately sold his business to Splash Beverage Group (OTCQB: SBEV), a portfolio company of successful beverage brands (https://ibn.fm/CKk7L). SBEV management is confident it can accelerate the Copa Di Vino brand for massive expansion through its top-tier production, supply chain and global distribution capabilities.
“The acquisition adds a remarkable revenue stream to Splash’s bottom line and includes Copa Di Vino’s proprietary packaging technology, an innovation suitable for a number of applications across the Company’s growing portfolio of beverage brands and industry solutions,” said SBEV CEO Robert Nistico.
After turning down the sharks – not once, but twice – Copa Di Vino went on to generate tens of millions of dollars in revenue. Fueled by Martin’s passion for wine and technological expertise, the brand features innovative packaging that allows winemakers to ship their products in a single-serve format, allowing connoisseurs to consume and carry wine in a convenient, portable design.
“That’s never been done with wine before, and I grant him that was a good move,” said Kevin O’Leary, renowned venture capitalist and star of Shark Tank.
Packaged wine in sizes below 500ml are gaining rapid traction across the United States, according to IWSR Drinks Market Analysis (https://ibn.fm/5qxI8). Single-serve adult beverages like Copa Di Vino’s “wine in a glass” are growing in popularity for consumption at outdoor events due to their easy portability and non-breakable nature—especially in light of COVID-19’s accelerated impact on carry-out services and outdoor seating availability at eateries. SBEV’s acquisition of Copa Di Vino is leveraging this trend through new distribution channels that include the Anheuser-Busch Network, 13,000 retail locations across various chains, and new e-commerce outlets.
“As the large venue segment reopens for sports, concerts and other live audience events, we expect to capture meaningful sales volume as this packaging is a perfect fit for stadiums, theaters and other large venues, and the patented packaging technology is not limited to wine,” said Nistico. “We anticipate making use of the versatile utility here in a very big way as market opportunities continue to emerge and resurface.”
Among SBEV’s current portfolio are three other unique brands that include TapouT Performance – a natural isotonic hydration & recovery sports drink, Salt Naturally Flavored Tequila, and Pulpoloco Sangria – a premium crafted sangria in an eco-friendly biodegradable catocan. Led by an expert management team with a track record of success, SBEV’s strategy is to rapidly develop and accelerate pre-existing brands that can be profitably exited for cash events.
For more information, visit the company’s website at www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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