- Unique in its space, the multi-club European football (soccer) ownership model proposed by Brera Holdings was praised as having “a social conscience” by a BBC Sport report.
- The company announced it was enhancing its professional sports team portfolio by becoming the majority owner of Italian Professional Football Club SS Juve Stabia SpA, “The Second Team of Naples.”
- The acquisition agreement for an ~52% stake in the historic Italian Serie B football club based in Naples, Italy will be completed by December 31.
- An SEC filing revealed that JPMorgan Chase & Co. owns approximately 5.3% of the issued share capital of the company, indicating potentially more capital support and increased market visibility.
Brera Holdings (NASDAQ: BREA), an Ireland-based publicly traded company focused on multi-club ownership of international football (soccer) teams, is having a busy few weeks before the end of the year. According to a recent 24/7 Market News report (https://ibn.fm/PGpQe), active developments included a new team added to its portfolio, a feature article in BBC Sport highlighting their unique business model, and a Securities and Exchange Commission (“SEC”) filing that reveals more details about its ownership.
The company announced that it was moving forward with its plans to expand its multi-club ownership professional sports team portfolio by becoming the majority owner of Italian Professional Football Club SS Juve Stabia SpA, an historic Italian Serie B football club based in Naples, Italy, celebrating 117 years of tradition. The move was covered by financial and sporting outlets, as well as by the Italian media, christened “The Second Team of Naples.”
Brera and Juve Stabia signed a binding term sheet to enable the company to make a majority acquisition designed to reinforce the club’s sporting competitiveness in Serie B and beyond, alongside current majority owner XX Settembre srl and Club President Andrea Langella (https://ibn.fm/ZKPX0). The share purchase agreement and initial closing will be completed by December 31, 2024. Brera and XX Settembre have agreed to an approximate 52-48 strategic shareholding over three phases through March 31, 2025.
“After a thorough analysis and negotiations with leading Serie B clubs, Brera Holdings is extremely proud to invest in Juve Stabia, an important club with an ideal partner in President Andrea Langella,” said Brera Executive Chairman Daniel McClory, Founder and majority shareholder. “Competing in the vibrant Naples metropolitan area, home to 3.5 million people with an unparalleled tradition of top-caliber football, makes Brera’s investment in Juve Stabia especially strategic.”
The Juve Stabia investment was also covered by a detailed feature article on BBC Sport, which highlighted Brera’s history and future plans, its portfolio, and the story of Chris Gardner – part of Brera’s team – and his real-life struggle as depicted in the Hollywood blockbuster “The Pursuit of Happyness” (https://ibn.fm/jpetI).
Gardner, now a motivational speaker and philanthropist, is part of an eclectic team at Brera, the BBC Sport report says. The team includes, in various roles, former footballers Giuseppe Rossi and Goran Pandev, luxury executive Massimo Ferragamo, MLS founder Alan Rothenberg and a number of high-profile banking and financial experts.
With a global portfolio of emerging football and other sports clubs, Brera is unique in the multi-club space, operating based on a model “with a social conscience,” the BBC report added. Operating globally across Africa, Europe and Asia, Brera is dedicated to integrating cultural and social impact with professional sports, prioritizing innovation and community-focused approaches in sports management.
“You are giving the opportunity to folks who don’t have that kind of money to say, ‘I want to participate, I believe in the concept, I believe in the vision, I want to be a part of it’. That’s bigger!” Gardner added.
Within the span of the same week, Brera also filed a Form 6-K with the SEC, stating that on December 10, 2024, JPMorgan Chase & Co, in accordance with the Irish Companies Act, held an aggregate interest in 351,400 Class B Ordinary Shares of the company, or approximately 5.3% of the issued share capital of the company as of July 19, 2024. The investment reflects JPMorgan’s belief in the long-term potential of Brera’s innovative multi-club sports ownership model and its global expansion strategy, potentially leading to improved support for ongoing acquisitions, better access to capital and enhanced visibility on the market.
For more information, visit the company’s website at www.BreraHoldings.com.
NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://ibn.fm/BREA
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