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With Sustainability in Mind, Coyuchi Inc. Joins C4 Ecosystem for Developing Climate-Beneficial, Farm-Forward Textiles
January 9, 2023

With Sustainability in Mind, Coyuchi Inc. Joins C4 Ecosystem for Developing Climate-Beneficial, Farm-Forward Textiles

  • The California Cotton & Climate Coalition (“C4”) was created to build capacity within all stakeholders to grow, source, and develop climate-beneficial, farm-forward textiles and supply chains
  • Cotton grown through C4 carries the Climate Beneficial(TM) trademark, which requires a rigorous verification process during the lifecycle of the product with an emphasis on enhancing biological life
  • Coyuchi recently reported an upward trajectory of 26 percent year-over-year net sales growth and an overall revenue climb of $33.3 million – promoting investment opportunities for the public through Regulation A+

Coyuchi, the gold standard in sustainable luxury home goods, uses 100% organic cotton to manufacture all of its textiles. The company was built on four foundational pillars: protecting the planet, innovating circular design, living sustainably, and enriching the community. In line with this mission, Coyuchi has joined a coalition of companies working together to evolve California’s cotton-growing industry.

The California Cotton & Climate Coalition (“C4”) aims to build capacity within all stakeholders to grow, source, and develop climate-beneficial, farm-forward textiles and supply chains. C4 includes Coyuchi, Mate, Outerknown, Reformation, Trace, Circular Systems, Imperial Yarn, Carhartt, Natural Fiber Welding, Laguna Enviro Fabrics, and opportunities for additional companies to join the coalition. These companies are a vital part of the coalition’s ecosystem, which includes farms and farmers, as well as companies purchasing cotton, the coalition team, technical service providers and scientists, and textile development partners (

Led by Fibershed, the cotton grown through the project carries the Climate Beneficial(TM) trademark. The program was designed to scale the implementation of carbon farming practices within the working landscape of California’s Central Valley, benefiting growers, rural communities, the environment, and textile brands working to enhance direct relationships with the people who grow food and fiber.

Climate Beneficial(TM) requires a careful verification process, with soil and water infiltration testing, annual monitoring, and continuous trialing of growth methods, to achieve its goals. The program’s focus is to enhance the biological life within irrigated cropland soils, improve soil structure, soil-water holding capacity, natural fertility, and carbon drawdown. This will help increase resilience to drought, counter erosion, and benefit the climate.

Coyuchi has seen a very positive trajectory, coming off a 26 percent year-over-year net sales growth in 2021 with an overall revenue climb of $33.3 million. The company recently opened up to outside investors through a Regulation A+ offering ( and has exceeded the $1 million mark in funding through its campaign. Previously, Coyuchi itself attracted $20 million in private investor funding from several venture capitalists, including Saffron Hill Ventures.

With a focus on stability, Coyuchi’s CEO, Eileen Mockus, believes that the company is well positioned, particularly due to the demand from millennial customers seeking sustainable product options. “We’ve been working on this for years, and we don’t see any indication that customers will be pulling back from this. It’s here to stay,” Mockus said (

Regarding C4, Mockus also underlined that no singular brand, farm, retailer, or researcher, has the power or influence to mobilize the change necessary to balance our climate. “Sustainability, especially in textiles where there are so many players in the supply chain, is only achievable when everyone gets a seat at the table – and that’s what makes C4 so crucial,” she added.

Mockus also explained that never before have there been so many voices united toward the advancement of regeneration. “Coyuchi is proud to be a founding brand of the Coalition and hopes to influence other businesses to join us on this journey.”

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at

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