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With a Focus on Accountability, Prime Harvest Inc. Continues to Grow as a Leader in California’s Cannabis Industry
June 1, 2022

With a Focus on Accountability, Prime Harvest Inc. Continues to Grow as a Leader in California’s Cannabis Industry

  • Prime Harvest is a California-based tech-driven full-service cannabis corporation focused on direct-to-consumer operations, licensing acquisition, compliance management, and state-wide delivery
  • Prime Harvest fuses integrity into operations, dedicated to redefining the customer experience, being a force for good within the communities they serve, while building a valuable enterprise
  • Member of Community Alliance Program (“CAP”), supports education, arts initiatives, and military veteran organizations in local Southern California
  • Company launched Jaxx Cannabis in 2019, sales increased by 34% in early 2020, hit record 63% gross margin in Q1-2020

From its humble beginnings in 2017 as a cannabis producer in San Diego, Prime Harvest, a technology-driven full-service cannabis corporation, has risen to prominence as a leader in California’s cannabis industry while focusing on enhancing the customer experience, diversity, and giving back to the community. 

Prime Cannabis is horizontally diversified across the entire cannabis value chain with business activities focused on direct-to-consumer operations, licensing acquisition, compliance management, and state-wide delivery. The company continues to expand its footprint throughout California with a proven long-term strategy of investing in the growth and scale of licensed assets while leveraging the power of data-driven technology across its operations.

At the same time, Prime Cannabis focuses on community, the environment, and promoting diversity throughout the organization. Led by a team of reputable experts in their respective fields, the company dedicates activities to setting new operational standards that emphasize sustainability, accountability, and community.

As a proud member of the Community Alliance Program (“CAP”), Prime Harvest supports efforts to improve education, provide resources for military veterans, and promote the arts for children and adults in local communities. As an advocate of cannabis access for medical patients, CAP also leads educational initiatives to help explore the healing attributes of cannabis to treat epilepsy, Post-Traumatic Stress Disorder (“PTSD”), cancer, Chronic Traumatic Encephalopathy (“CTE”), chronic pain, and autism.

Since its early beginnings in 2017 as the “Olive Tree Wellness Center” – a patient association serving the San Diego community – Prime Harvest has provided compliant, first-in-class cannabis products and experiences. Hampered by early legislation limitations that impacted San Diego operations, the company spun its strategy to overcome these challenges and maximize the opportunities that came with operating within the particularly conservative and underserved market. As a result, Prime Harvest rebuilt its operations and launched Jaxx Cannabis – its flagship brand and dispensary.

Jaxx Cannabis enjoyed immediate success, particularly as a result of coronavirus mandates that permitted cannabis dispensaries to remain open. As a result, Jaxx Cannabis drove substantial company growth throughout 2020, providing evidence that the industry is resilient to recessions and economic downturns. Sales increased by 34% at the start of 2020, hitting a record 63% in gross margin by the first quarter (

Prime Harvest is favorably positioned as a leader in California’s cannabis industry, backed by a strong business strategy and anchored by its commitment to community, diversity, and becoming California’s preferred cannabis retailer. The company’s commitment to accountability is fused throughout its operations as it strives to continue growing financially and providing shareholder value.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Prime Harvest are available in the company’s newsroom at

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