- Venus Williams has demonstrated that a plant-based lifestyle can bring health benefits even for those with a physically demanding lifestyle, such as high-performance athletes
- PlantX and Williams teamed up to help company’s community adopt and maintain a plant-based lifestyle
- PlantX committed to becoming a plant-based market leader; demonstrates the ability to engage influential public figures and create a community around wholesome, healthy living
Collaboration between PlantX Life (CSE: VEGA) (OTCQB: PLTXF) (Frankfurt: WNT1) and Venus Williams is one of the powerful alignment of core values. As someone who has overcome considerable health barriers in her sports journey with the help of a vegan diet, she is a natural fit for PlantX as a company dedicated to making plant-based living accessible to consumers.
Today, Venus Williams is one of the most accomplished tennis players in the history of the sport. But ten years ago, this remarkable athlete was diagnosed with Sjögren’s syndrome, an autoimmune disease causing joint pain and fatigue that forced her to pause playing tennis. To ease debilitating symptoms and take back control of her health, she overhauled her nutrition embracing plant-based nutrition. It turned out that the decision to fuel her body with a plant-based diet was right. After only ten months, she recovered and won her 5th Wimbledon Championship and an Olympic Gold medal. (https://ibn.fm/qPw5L).
Being a company committed to providing holistic access to plant-based living for consumers in North America, PlantX teamed up with this world-renowned athlete to help consumers embark on a plant-based journey which can sometimes feel overwhelming. As a result of this collaboration, a new PlantX online hub was born to showcase the company’s plant-based products carefully selected and curated by the world-famous tennis champion and entrepreneur. Williams has also become a PlantX Ambassador leveraging the company’s platform to advocate for the benefits of living a plant-based lifestyle and increase awareness of PlantX’s product offerings by promoting it to her audiences and a considerable following across her personal platforms (https://ibn.fm/2N8Tv).
The dedicated section on the PlantX website, named “Venus’ Favorites,” serves as a hub where this tennis superstar shares her plant-based ideas and tips and enhances awareness and education about wholesome, healthy living that can improve sports performance (https://ibn.fm/5X1j7). The section features categories such as Venus’ Top 10 Pantry Picks, Venus’ Favorite Supplements, Venus’ Favorite Plant-Based Products and Venus’ Favorite Products For Recovery.
Pantry Picks category involves products such as Alter Eco, Red Heirloom Quinoa, Westbrae Black Lentils or Earth Balance Coconut and Peanut Spread. The supplements category includes brands such as Plant Fusion, Organic India, Goli Nutrition, Sun Potion and Goldthread, offering consumers a broad range of premium products intended for optimal performance and overall wellness. Venus’ Favorite Plant-Based Products curate the list of her favorite items both for consumers and their pets. It includes brands such as Sunfood Superfood, Smart Sweets, Lenny and Larry’s Protein Cookie, Endangered Species, Pacific Food, Rao and V Dog. The recovery range includes premium products from Recover 180, Traditional Medicinals, Zola Coconut Water and Mud/Wtr.
Since she overhauled her nutrition a decade ago, Williams has become a vegan icon advocating the health benefits of a plant-based lifestyle in sports performance and beyond. With her considerable experience in transitioning to a plant-based diet, she is well-placed to encourage people to learn more about this lifestyle and educate them on how to integrate this healthy lifestyle into their own lives. This makes the world-famous tennis superstar a natural fit for PlantX as a company committed to empowering consumers to make a positive lifestyle change to help them live healthier and happier lives. With this move, the company has demonstrated again the ability to engage inspiring influential figures and create an ecosystem around wholesome, healthy living.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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