- Sales of CBD products through convenience, gas stores grew by 2,276% in 2019.
- CBD drinks, valued at $52 million in c-store sales in 2019, are highly popular among new consumers.
- WTER offers A88CBD(TM) product line including beverages and lab-tested, hemp extract gummies, capsules, salves, balms, lotions and more.
As the use of cannabidiol (“CBD”) becomes more mainstream, convenience stores are in an ideal position to benefit from the product’s rapid growth, according to a recent CBD Retail Trends article (https://ibn.fm/c0E0d). That’s good news for The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), a company with a robust CBD-infused beverage line and a growing distribution network encompassing convenience stores around the country.
“While few consumers had heard of CBD prior to 2018, the signing of the farm bill in December 2018 — which removed hemp from the legal definition of marijuana and the Schedule 1 Controlled Substances list — helped usher in exponential growth through extensive media coverage, expanded product availability including in drug stores and pharmacies, and widespread word-of-mouth through social media,” reported the CBD Retail Trends article. “Sales of CBD products through convenience and gas stores grew by 2,276% in 2019 to reach $122 million.
“CBD drinks, valued at $52 million in c-store sales in 2019, are highly popular among new consumers and skew younger, with millennials as the largest consumer group,” the article continued. “Demand for CBD-infused drinks remains high despite the Food and Drug Administration (“FDA”) stating that CBD cannot be sold as a dietary supplement or used as a food additive.”
Those numbers may be only the tip of the iceberg for CBD potential in the c-store channel. WTER’s high-quality line of A88CBD(TM) represents the company’s commitment to offer industry-leading, hemp-derived CBD products that meet consumers needs and support their daily wellness routines. The A88CBD product line features an exclusive line of CBD-infused beverages as well as an expansive line of lab-tested full-spectrum hemp salves, balms, lotions, essential oils and bath salts, along with hemp extract powder packs, oil tinctures, capsules, and gummies.
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. Additionally, in 2020, the company launched its A88CBD Infused line of ingestible and topical products, including its CBD water.
NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://ibn.fm/WTER
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