- WTER 2020 FY revenues make company largest alkaline water company in the U.S.
- In addition, the brand is one of the top-10 largest enhanced water brands in the country
- Research shows that Alkaline88 has the greatest brand loyalty among alkaline water drinkers
With its most recent financial report, The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) is now the largest independent alkaline water company in the nation, having reported 2020 FY revenue of $41.1 million, which represents a 28% increase year over year. Leading the pack is an impressive accomplishment, especially when the market is projected to reach $1 billion in 2022 (https://ibn.fm/wjAhh).
WTER has shown consistent growth since the release of its flagship product: Alkaline88(R).
Alkaline88 ionized water contains only two ingredients — water and Pink Himalayan rock salt — and has built a reputation for superior hydration with a perfect 8.8 pH balance. The brand was formulated to offer a smooth taste that encourages consumers to drink more and fully hydrate, key factors in maintaining health and wellness.
Alkaline88 is now available in more than 75,000 retail stores nationwide, and in addition to being number one in the indie alkaline water space, the brand has captured a prestigious spot as one of the top-10 largest enhanced water brands in the country as well. As per Nielsen data, the brand is the only top-10, nonflavored, value-added water brand that has consistently grown double digits in both units and dollar volume every four-week period since the end of 2019. In addition, research indicates that Alkaline88 has the greatest brand loyalty among alkaline water drinkers.
“The brand awareness and newfound loyalty during COVID-19 was best exemplified by independent data that showed 31% of the people who drank Alkaline88 during the 52-week period ended March 6, 2021, were first-time buyers,” reported a recent article (https://ibn.fm/s1OFI). The same research showed that 47% of purchases of Alkaline88 in the last year are from consumers who have bought it four or more times.
“Part of the reason for the loyalty likely has to do with the social culture of The Alkaline Water Co.,” the article continued. “Millennials and younger generations are passionate about ethos and factor that into decision making about purchases. The company adheres to the strictest industry guidelines set forth by individual states, FDA, EPA and International Bottled Water Association. It has retooled its ionization system to use less water and electricity and was the first national company in the industry to offer eco-friendly aluminum packaging options.”
In addition to its flagship Alkaline88 brand, the company launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique naturally flavored options. Additionally, in 2020, the company announced its A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products includes both the company’s lab-tested hemp extract salves, balms, lotions, essential oils and bath salts, powder packs, oil tinctures, capsules and gummies.
NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://ibn.fm/WTER
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