- Global tobacco market reached $818 billion in 2019; U.S. market forecast to reach $50.9 billion this year
- Largest global tobacco category is combustible cigarettes, due in part to the sensory impact of smoking
- TAAT has created alternative cigarette that retains sensory impact with margins superior to traditional cigarettes for distributor, retailer
TAAT Lifestyle & Wellness (CSE: TAAT) (OTCQX: TOBAF) has developed TAAT, a alternative to traditional cigarettes with potential to disrupt the highly lucrative tobacco market with a choice that delivers a pleasurable smoking experience without the nicotine or tobacco.
Beyond Tobacco(TM), the cigarette’s base material mimics the tobacco smoking experience without side effects. This allows the company to capitalize on cost-effective digital strategies unavailable to nicotine products. Through the combined efforts of a scalable production platform, a successful Ohio and e-commerce rollout, and the experience of a strong management team, TAAT is already seeing high margins. But these numbers don’t just benefit TAAT. The company has created an ecosystem that provides distributors and retailers with superior returns above tobacco-based cigarettes.
In 2019 the global tobacco market, even with the widespread education regarding harmful side effects, reached $818 billion. The United States alone is expected to reach an estimated $50.9 billion in 2021. The largest global tobacco category is combustible cigarettes. Why? The sensory impact of smoking has played a big part in why consumers keep returning.
The BeyondTobacco experience closely mimics every sensory element of smoking a tobacco cigarette. TAAT has captured the experience through packaging, scents, crackling sounds, a tobacco taste and even the motor habits, such as hand to mouth and flicking of ashes. The company has made an attractive alternative cigarette product that consumers are reaching for.
Smokers don’t just use cigarettes for the nicotine. For many, it is about the ritual and the experience. TAAT is offering an alternative experience without compromise.
One of the many benefits of TAAT is the lower price point. The company is able to leverage existing tobacco sales channels and use state-specific and region-specific distributors. For both the distributor and retailer, TAAT provides an exciting new product with margins superior to that of traditional cigarettes while also passing on the savings to the consumer.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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