• TAAT is building Beyond Tobacco(TM), a nicotine-free and tobacco-free smoking experience, into iconic American brand
• In 2019 sales for legal global tobacco market reached approximately $818 billion, with largest category being combustible cigarettes
• TAAT has created alternative that incorporates all five sensory elements of smoking without harmful side effects

TAAT Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) has created a nicotine-free and tobacco-free smoking experience that has been launched in Ohio to resounding success. And no wonder. The company is dedicated to providing legal-aged smokers the option of keeping the smoking experience they love but without the harmful side effects of nicotine and tobacco.

TAAT has an aggressive marketing strategy to persuade current tobacco smokers of legal age to abandon tobacco cigarettes in favor of an alternative option. The objective is to build Beyond Tobacco(TM), a tobacco-free and nicotine-free alternative offered in a combustible “stick” format, into an iconic American brand.

In 2019 sales for the legal global tobacco market reached approximately $818 billion, with the largest category being combustible cigarettes (https://ibn.fm/uflC9). Consumers need suitable alternatives that provide a similar experience without the harmful effects of nicotine and tobacco.

Health and wellness saw some strong trends in 2020 during the pandemic, including an active appetite for immunity-boosting products, plant-based foods and mental health awareness (https://ibn.fm/DrUjg). These industries provided quality alternatives and awareness around poor coping techniques at just the right moment.

The tobacco and nicotine industry continues because of its addictive qualities, regardless of the growing awareness and multiple products that claim a path toward cessation. The problem is that the experience of smoking is pleasurable. It is a coping mechanism when stressed, a habitual reaction, and is usually coupled with behavioral rituals (https://ibn.fm/kidop). Beyond the nicotine and tobacco, the physical act of smoking can be a pleasurable experience that is missed.  

The Beyond Tobacco patent-pending base material of TAAT allows the smoker to continue the experience, the coping mechanism and the habitual behavior without the harmful side effects of tobacco and nicotine. What differentiates Beyond Tobacco from other alternative options is that the experience it creates is fundamentally no different from smoking a regular tobacco cigarette — with crucial difference: there is no tobacco.

A 14-step process is used to ensure that Beyond Tobacco tastes, smells and smokes just like tobacco but contains no tobacco. All five important sensory elements involved when smoking a tobacco cigarette are involved when smoking a TAAT. This includes the packaging and smoke volume, the crackling when lit, the tobacco-like scent and the hand-to-mouth motor habits. Even the ashes are similar to tobacco ashes and can be “flicked” from the combustible stick.

Another added bonus to TAAT as an alternative is the price point, a 43% savings from a pack of Marlboro. Appealing to the pocketbook just one more way to encourage legal-aged smokers to reach for the TAAT alternative and start moving forward into a nicotine and tobacco-free lifestyle.

For more information, visit the company’s website at www.TAATGlobal.com.

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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