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TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) Announces Online Site Racks Up CDN$100,000 Sales After Only Five Days, Adds New Taste Explorer Option
March 1, 2021

TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) Announces Online Site Racks Up CDN$100,000 Sales After Only Five Days, Adds New Taste Explorer Option

  • Online sales of new TAAT tobacco-free, nicotine-free option totals CDN$100,000 sales in only five days
  • TryTAAT site launched on Feb. 17 with cartons of TAAT Original, Smooth and Menthol available for purchase
  • “February has been a very productive month for us here at TAAT,” says CEO, citing list of achievements

Within the first five days of the launch of its e-commerce portal, TAAT Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) reported that its flagship product — TAAT(TM), a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol —had totaled more than CDN$100,000 in sales, with $48,000 of that coming in the first 48 hours (https://ibn.fm/cyc6O). Those numbers confirm what the TAAT team has known since the launch of the product only two months ago: legal-age smokers are eagerly looking for a nicotine- and tobacco-free smoking experience (https://ibn.fm/0mrwU).

A life sciences company committed to providing that kind of smoking experience to adult smokers, TAAT lunched its e-commerce portal last Wednesday at 9 a.m. ET (https://ibn.fm/snLKs). Designed to allow smokers aged 21 years and older to purchase TAAT’s flagship product, the TryTAAT site has delivered beyond what TAAT management expected. 

“To sell more than CDN$100,000 worth of a relatively new product in such a short period is absolutely exceptional,” said TAAT CEO Setti Coscarella. “Countless smokers aged 21-plus in the United States have been eagerly awaiting the launch of our online store on Wednesday, which I believe has contributed significantly to our product sales this past week.”

The site launched on Wednesday, with cartons of TAAT Original, Smooth and Menthol available for purchase by adult-age smokers and shipment to addresses in eligible jurisdictions. Shortly after the initial launch, a Taste Explorer Bundle was added to the site, consisting of one 20-stick pack of each of the three TAAT varities. In addition, the company’s TryTAATpromotion remains active, in which adult smokers in eligible states can request a complimentary sample pack of the TAAT variety of their choice.

TAAT is pioneering a new concept with TAAT, its tobacco-free and nicotine-free smoking alternative. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. TAAT products were first unveiled in various retail locations throughout Ohio, where an estimated 60% of retailers who carried the product for at least three weeks have reordered at least once (https://ibn.fm/9W75P).

“Our iterative rollout of TAAT in the United States has been very strategically planned to test the initial reactions of smokers aged 21-plus when introduced to the concept of a nicotine-free and tobacco-free smoking experience, while also gauging reception of the product after it is sampled for the first time,” said Coscarella. “Over the past two months, we have had the opportunity to gather quite a bit of feedback about TAAT from smokers aged 21-plus as well as retailers and wholesalers of tobacco. I believe those insights have proven useful, as they played a role in creating our strategies for launching the TAAT online store on Wednesday, which has been a remarkable success so far. . . .

“February has been a very productive month for us here at TAAT,” he continued. “In addition to launching our e-commerce portal and selling over CDN$50,000 worth of TAAT in 48 hours, we also secured our engagement with a major CPG sales agency, landed our first mainstream nationwide media coverage in ‘Forbes,’ and boosted our manufacturing rate by 233%. All of our initiatives for bringing TAAT to market in the United States are strategically coordinated, and I believe that e-commerce plays a significant role in providing us the opportunity to sell TAAT to smokers aged 21+ all across the United States while complementing our Ohio retail activities and a nationwide rollout with the CPG sales agency set to begin next week.”

Under executive leadership with Big Tobacco pedigree, TAAT was launched in the United States in Q4 2020 and is focused on positioning itself in the $814 billion global tobacco industry.

For more information, visit the company’s website at www.TAATGlobal.com.

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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