- TAAT flagship product also earned distinction as second runner-up to Best in Show.
- “Awards are excellent indicator of how product is received by an audience of buyers keen to embrace concepts such as ours,” says CEO.
- Trade shows are key pieces in company’s strategic plan to grow presence, awareness in the tobacco industry.
In its first convention appearance since launching in October of last year, TAAT(TM) Global Alternatives’ (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) flagship product was named Best New Product and earned the second-highest honor as Best in Show. The company began a round of trade shows by participating at the HQ Event, a business-to-business (“B2B”) trade show for specialty lifestyle vendors, including purveyors of vaping and combustible smoking products, held in Las Vegas.
“Alternatives to tobacco cigarettes such as vaping and herbal cigarettes have long been popular product categories at trade shows as demand persists from smokers aged 21+ for better choices,” stated TAAT CEO Setti Coscarella. “Now that in-person events such as B2B trade shows are back in operation, we are excited to be able to exhibit TAAT(TM) to buyers from around the globe who are attending shows such as the HQ Event and CHAMPS. I believe the two awards TAAT won at the HQ Event this week are an excellent indicator of how our product is received by an audience of buyers keen to embrace concepts such as ours.”
The TAAT booth at the two-day HQ Event featured the complete line of TAAT product in Original, Smooth and Menthol; the exhibit saw a steady stream of interested conference attendees, all eager to learn more about TAAT’s game-changing tobacco-free, nicotine-free alternative to traditional cigarettes. Throughout the show, which was held July 21–22, 2021, company reps answered questions, provided information and built an invaluable network of wholesale and retail buyers from around the country. These trade shows are key pieces in the company’s strategic plan to grow its presence in the tobacco industry.
TAAT executives plan to continue to exhibit at key conventions and trade shows as the company focuses on bringing TAAT to the $814 billion global tobacco industry. TAAT’s Beyond Tobacco(TM) cigarettes provide an alternative option unlike any other — a smooth, satisfying experience that mirrors traditional smoking. With TAAT, users can enjoy a tobacco-like scent and taste along with hand-to-mouth and flicking ashes motions — all without any actual tobacco and nicotine.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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