- The pay-per-view match was streamed on Showtime as well as several forms of post-fight media including ESPN, Sky Sports and Barstool
- TryTAAT landing page received new visitors from more than 30 different countries
- TAAT logo displayed to millions of global viewers who watched the match, as well as post-fight coverage
Interest in TAAT(TM), the nicotine-free and tobacco-free smoking product offered by TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) has risen sharply following the company’s sponsorship of the June 6, 2021, boxing match between world champion boxer Floy Mayweather and internet personality Logan Paul. The pay-per-view match, was streamed on Showtime as well as several forms of post-fight media including ESPN, Sky Sports and Barstool.
The weekend of the fight, the company’s TryTAAT landing page received new visitors from approximately 30 different countries (https://ibn.fm/uup0R). More than 14% of those who visited the page, which offers a complimentary pack of TAAT Original, Smooth, or Menthol requested a sample, with the total number of sample requests for the weekend reaching as much as 15.5 times higher than weekends in May 2021. The company also reported additional interest on Instagram, where the TAATGlobal and TryTAAT channels combined saw a 200% increase in followings.
Although total numbers of those who viewed the fight and after-fight media hasn’t been released, TAAT reported that its logo was displayed to millions of global viewers who watched the match, as well as post-fight coverage. TAAT’s sponsorship called for between six and eight of Mayweather’s entourage personnel to wear a baseball hat with the TAAT logo clearly visible during their entry to the arena and approach towards the boxing ring (https://ibn.fm/JTYNG).
In addition, Mayweather posted a video introducing TAAT on his Instagram profile in both timeline and story posts; Mayweather has 26.3 million followers. Paul also posted footage from the match, and that footage shows the TAAT as well; Pauls has 20.1 million followers on his Instagram account.
“As an athlete, naturally, I avoid anything that limits my ability to perform, so I can’t speak for smokers,” said Mayweather about the sponsorship. “But any addictive product that impacts the lungs is going to limit your ability to be the best version of you. I don’t judge you for your decision to smoke, but don’t claim to be the best version of yourself when you turn to nicotine and addictive substances over healthy alternatives.”
TAAT Global Alternatives has developed TAAT, a tobacco-free and nicotine-free alternative to traditional cigarettes available in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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