- TAAT offers tobacco-free, nicotine-free experience that goes beyond smoking
- Exclusive product touches all-important five sensory elements of smoking
- Company is gaining TAAT gaining momentum in the $814 billion tobacco industry”
In a world where tobacco and nicotine use both cause concerns, TAAT(TM) Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) is looking to offer alternatives to smokers that move beyond tobacco yet still offer smokers the satisfaction that comes from the smoking experience. TAAT has developed TAAT(TM), a tobacco-free and nicotine-free option that is capturing a lot of attention in the smoking world.
“Available in three flavors (Original, Menthol and Smooth), the tobacco-free, nicotine-free product is made from an exclusive Beyond Tobacco(TM) base material,” a recent TAAT article explains (https://ibn.fm/3eyKy). “The material undergoes a 14-step process, including a patent-pending refinement step, which results in a substance that tastes, smells and smokes just like tobacco.
“By creating this experience that goes beyond smoking, TAAT touches the all-important five sensory elements of smoking a tobacco cigarette,” the article continues. “This includes nearly identical packaging and smoke volume (visual), crackling sound upon lighting (auditory), a tobacco-like scent while burning (smell), and ‘hand-to-mouth’ motor habits (touch). Ashes can even be ‘flicked’ in a similar manner to tobacco ashes.”
In short, the article concludes, “TAAT’s Beyond Tobacco base material even offers a tobacco-like taste — all without using an iota of nicotine or tobacco. Not only is the TAAT smoking experience identical on every sensory level, it has a practical appeal too. A pack of TAAT is priced at $3.99 in Ohio, approximately 43% less than a pack of Marlboro, which costs about $7.00 per pack.”
TAAT is a relatively newcomer to the smoking industry, yet it is garnering a huge amount of attention. In rapid succession, the company initially unveiled the product on the ground in a launch focused in Ohio; launched a website and offered sample packs; increased production to meet growing demand; expanded into Canada and the United Kingdom; uplisted to the OTCQX exchange; and increased the size of its facilities by more than 250% — and that wasn’t all. TAAT CEO Setti Coscarella called out additional milestones when he commented on a profile article appearing in “Forbes” magazine (https://ibn.fm/VFQSV).
“After approximately six months as the CEO of TAAT, it is very fulfilling to see so many things falling into place,” said TAAT CEO Setti Coscarella. “In 2021 alone, we have had impressive sell-out and reorder rates of TAAT, submitted international trademark applications in over 50 countries, launched a statewide digital out-of-home promotional campaign in Ohio, and finalized our partnership with a prestigious CPG sales agency that directly services more than 100,000 convenience stores in the United States. Obtaining coverage of TAAT in a national mainstream news outlet such as Forbes is also a tremendous milestone, because it demonstrates positive reception and validation of TAAT as a company that is gaining momentum in the USD$814 billion tobacco industry.”
Looking forward, the company anticipates continued growth and success. This month, TAAT entered a sponsorship high-profile sponsorship arrangement with world champion boxer Floyd Mayweather and his ringside entourage for Mayweather’s highly anticipated boxing match against Logan Paul on Sunday, June 6, 2021, at the Hard Rock Stadium in Miami, Florida. The company is always looking for additional opportunities to increase awareness of its unique and exclusive product.
TAAT Global Alternatives has developed TAAT, a tobacco-free and nicotine-free alternative to traditional cigarettes available in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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