• The company is preparing to ship initial product order to exclusive UK distributor
• Packaging, flavor, price point all add up to TAAT’s nicotine- and tobacco-free experience coming out on top as the company expands across the Atlantic
• The company has developed TAAT, a tobacco- and nicotine-free alternative to traditional cigarettes available in Original, Smooth and Menthol varieties

As TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) prepares the first shipment of its flagship product — TAAT(TM) — to be distributed and sold in the United Kingdom, several elements of the proprietary product appear to offer the company significant competitive advantages in this market (https://ibn.fm/PYW6k). Packaging, flavor and price point all add up to TAAT’s nicotine- and tobacco-free experience coming out on top as the company expands across the Atlantic. 

“We are very excited about our impending entrance into the U.K. market and our advantageous product distinction on the shelf,” said TAAT CEO Setti Coscarella, upon announcing that the company had received a purchase order for €100,000, or approximately C$149,000, from a wholesaler in London, which will be the exclusive distributor of TAAT in the United Kingdom. “Anytime your product is visually outstanding from its competition, a lot of work is already done for you. As we continue to explore opportunities outside of the U.K., we recognize that the European Union presents a complicated regulatory network, with each member country implementing its own rules with respect to importation, packaging tariffs, and other factors. Interest in our product from legal-aged smokers in Europe has been overwhelming, and we will navigate the regulations on a country-by-country basis.”

Coscarella is referring to TAAT’s distinctive packaging, which in any market is eye catching, but in the United Kingdom, where tobacco cigarettes are sold under strict “plain packaging” guidelines, TAAT’s ability to visually distinguish itself from competitors will be particularly striking. TAAT will be sold in the United Kingdom in colorful packaging similar to the current design found in markets in the United States, and the company anticipates it will realize a competitive advantage based on the unique appearance of its red, blue, and green color palette compared to the “drab dark-brown” packs of leading tobacco cigarettes as specifically mandated under U.K. law. 

In addition, since menthol tobacco cigarettes were officially banned in the United Kingdom more than a year ago, TAAT’s ability to offer a Menthol option, along with its Original and Smooth flavors, presents another powerful advantage. On May 20, 2020, the UK government banned menthol cigarettes, including capsule, click on, click & roll, crushball and dual menthol forms of smoking. This ban does not apply to TAAT products, which are formulated from a Beyond Nicotine(TM) base that contains no nicotine or tobacco.

Finally, TAAT anticipates its product offering will sell at a much lower price point compared to the relatively high retail cost of tobacco cigarettes in the UK and Ireland. The company noted that, based on data from the World Health Organization (“WHO”), the prices of the most-sold brand of cigarettes (pack of 20) in international dollars were, on average, $13.58 in the United Kingdom and $14.95 in Ireland, compared to $6.86 in the United States. 

With a 14.1% tobacco use incidence rate among the United Kingdom’s legal-aged population and an incidence rate of approximately 20% among adults in Ireland, TAAT anticipates exciting opportunities — and reception— as it enters these markets. The cost advantage, packaging and flavor options, combined with the incidence rate of smokers, many whom are eagerly seeking for a nicotine-free, tobacco-free alternative, place the company — and its game-changing product — in a strong position. 

TAAT Global Alternatives has developed TAAT, a tobacco-free and nicotine-free alternative to traditional cigarettes available in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. 

For more information, visit the company’s websites at www.TryTAAT.com and www.TAATGlobal.com.

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF 

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