InvestorWire NewsRoom

Article

Starco Brands, Inc. (STCB) Launches Lime Flavored Whipshots(TM) in “Whip It, Beaches” Campaign Featuring Cardi B
June 1, 2023

Starco Brands, Inc. (STCB) Launches Lime Flavored Whipshots(TM) in “Whip It, Beaches” Campaign Featuring Cardi B

  • Starco Brands launches Lime Whipshots(TM) flavor in collaboration with Cardi B., kickstarts “Whip It, Beaches” campaign with teaser post earning nearly 2 million likes in one day
  • Whipshots Lime is available now in-store and online on June 14
  • “Whip It, Beaches” features a 30-second video and series of images showcasing the product’s use in a variety of summer cocktails
  • Whipshots is infused with 10% premium vodka, other flavors include vanilla, caramel, and mocha
  • Over 2 million cans of Whipshots have been sold since 2021 launch
  • Other Starco Brands offerings include the Art of Sport athletic body care line co-founded by Kobe Bryant, Skylar hypoallergenic perfumes, Winona popcorn spray, Soylent plant-based food product line

Starco Brands’ (OTCQB: STCB) “Summer of Whipshots(TM)” kicked into high gear with the launch of Lime Whipshots – the company’s latest addition to its vodka-infused whipped cream product line featuring global icon Cardi B (https://ibn.fm/BOJRg). Currently available in retail stores, Lime Whipshots is scheduled to drop online on June 14 as part of the brand’s “Whip It, Beaches” campaign.

“Whip It, Beaches” features Cardi B. in a 30-second video and series of images showcasing the product’s use in various summer drinks, including mojitos, margaritas, and daiquiris. The campaign is already generating significant buzz among Cardi’s 164 million followers, with nearly 2 million likes on the product’s initial pre-launch post (https://ibn.fm/NEqr8).

“We are thrilled to dive headfirst into the ‘Summer of Whipshots’ with Lime as the latest flavor in our Whipshots family,” says Ross Sklar, CEO of Starco Brands (https://ibn.fm/eHLtC). “Having recently surpassed two million cans sold, Whipshots continues to offer consumers a fun and innovative way to celebrate all year.”

Whipshots Lime joins other flavors in the product line, including vanilla, caramel, and mocha – all infused with a premium 10% premium vodka kick. Starco Brands launched the product in 2021 in collaboration with the Republic National Distributing Company and has since sold millions of cans to make it one of the “largest consumer product launches of the year”, according to the company (https://ibn.fm/mwNzM). Whipshots has also gained widespread industry recognition with several awards, including the “Rising Star” award at the Beverage Dynamics’ 2023 Growth Brands Awards and four medals at the 2023 DB&SB Spring Blind Tasting segment of the Global Spirits Masters Competition (https://ibn.fm/0qs52).

Starco Brands is a modern-day “invention factory” that invents or acquires novel products and advances them using behavior-changing technologies. The company’s revenues grew from approximately $2 million to a current run rate of approximately $67 million in annual revenue in one year through a powerful end-to-end strategy that first identifies game-changing products in eight core consumer spaces, and then disrupts the market with the power of globally recognized celebrities and influencers.

Other Starco Brands offerings include Art of Sport, a line of premium body and skincare products co-founded by Kobe Bryant and engineered to power and protect athletes; Skylar, a prestige line of hypoallergenic fragrances distributed through Sephora and Nordstrom and a large DTC subscription business; Winona, first indulgent theater-popcorn spray powered by air; and Soylent, known as the “world’s most perfect food.”

For more information, visit the company’s website at www.StarcoBrands.com.

NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://ibn.fm/STCB

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent.

As part of its service, InvestorWire provides coverage of noteworthy announcements. To further expand visibility of achievements being made throughout a multitude of sectors, InvestorWire’s syndication partners have extended the digital coverage to include individual broadcasts on financial websites and platforms visited by millions of investors daily.

For more information, please visit https://www.investorwire.com

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: http://ibn.fm/Disclaimer

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
www.investorwire.com
[email protected]

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(310) 299-1717

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).