- Starco Brands’ Whipshots(R) vodka-infused whipped cream was developed in collaboration with global artist and icon Cardi B, who has 123 million Instagram followers
- Whipshots recently won the “Rising Star” award at the Beverage Dynamics’ 2023 Growth Brands Awards and four medals at the 2023 DB&SB Spring Blind Tasting component of the Global Spirits Masters Competition
- Starco Brands identifies consumer product category whitespaces, then either develops products internally or acquires existing brands, and uses a network of globally recognized celebrities, influencers, and media and distribution partners in disruptive campaigns
- Other Starco Brands offerings include Winona(R), the first indulgent theater-popcorn spray powered by air; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand
Global artist and icon Cardi B is showing off her sweet side with Whipshots – a vodka-infused whipped cream developed in collaboration with Starco Brands (OTCQB: STCB).
Starco Brands is an invention factory dedicated to developing and acquiring consumer products and brands with behavior-changing technologies. The company’s whipped cream product, Whipshots — where “bougie meets boozy” — is its latest offering that’s currently whipping up a storm among Cardi B’s 123 million Instagram followers and earning numerous awards (https://ibn.fm/551qV).
At 10% alcohol by volume, Whipshots is shelf-stable, doesn’t require refrigeration, and comes in three flavors: vanilla, caramel, and mocha. With invitations to “slap it, shake it, and whip it,” the product has already generated over one hundred thousand Instagram followers.
Whipshots is also gaining widespread industry acclaim, recently earning the “Rising Star” award at the Beverage Dynamics’ 2023 Growth Brands Awards and four medals at the 2023 DB&SB Spring Blind Tasting component of the Global Spirits Masters Competition (https://ibn.fm/VP29M).
“We’re ecstatic that Whipshots has been recognized by both the Growth Brands Awards and The DB&SB Spring Blind Tasting,” said David Dreyer, chief marketing officer of Starco Brands. “Receiving these honors is extremely rewarding and further showcases our product as a disruptor in the industry from a brand and taste standpoint.”
Whipshots is one of many game-changing products designed to spark excitement in audiences worldwide. Other Starco Brands offerings include Winona Popcorn Spray, the first indulgent theater-popcorn spray powered by air, Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant, Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin, and Soylent, the complete non-dairy nutrition brand.
Starco Brands has grown from a few million dollars in revenue to a current run rate of approximately $80 million in annual revenue in one year. The company attributes its success to a strategy that identifies consumer product category whitespaces. It then leverages its manufacturing network and R&D capabilities across eight core consumer categories to invent new technologies and brands or utilizes its extensive M&A experience to acquire brands that fill identifiable voids. It then disrupts the market through strategies that leverage the power of globally recognized celebrities, influencers, media companies, and distribution partners.
The company is led by Ross Sklar – a chemical formulator by trade who made over a dozen acquisitions, encompassing a diverse range of industrial, household, personal care, and food and beverage businesses. Joining him is Chief Operating Officer Darin Brown, with over 20 years of experience in chemical manufacturing, business development, finance, and mergers and acquisitions. Chief Marketing Officer David Dreyer rounds out the team with over 25 years of experience working with iconic brands, including Apple, Pepsi, Pizza Hut, Dr. Pepper, Snapple, Infiniti, The Grammy Awards, Stamps.com, and Honda.
For more information, visit the company’s website at www.StarcoBrands.com.
NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://ibn.fm/STCB
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