InvestorWire NewsRoom


SRAX’s (NASDAQ: SRAX) Subsidiary BIGtoken to Merge with Britepool; Transaction Expected to Benefit Shareholders
October 5, 2021

SRAX’s (NASDAQ: SRAX) Subsidiary BIGtoken to Merge with Britepool; Transaction Expected to Benefit Shareholders

  • SRAX’s subsidiary BIGtoken to enter merger with Britepool, company providing identity resolution and verification services for advertisers and publishers
  • SRAX expects transaction to benefit company’s shareholders with exchange of its shares for preferred shares with blockers at 4.99% and or 9.99%
  • Combined entity boasts highly experienced management team, appears poised to provide next-gen privacy-focused solutions

SRAX (NASDAQ: SRAX), a financial technology company focused on improving communications between public companies and their investors, has recently announced the merger between its subsidiary Force Protection Video Equipment Corp. (“FPVD”), also known as BIGtoken, and Britepool, an identity resolution and verification service for advertisers and publishers ( As part of the transaction, SRAX is expected to exchange its approximately 150 billion shares for preferred shares with blockers at 4.99% and or 9.99%. This move will allow the company to recognize the value of the asset on its balance sheet without the need to consolidate BIGtoken’s operating results. It will also allow company’s investors to recognize the true operating performance of the Sequire, its software-as-a-service platform that unlocks data and insights for publicly traded companies.

SRAX expects the transaction, which is awaiting regulatory approval, to benefit the company’s shareholders. “The movement of our position to a preferred share, which is currently worth a significant amount of money, will be very beneficial for our shareholders. The market will now be able to understand the true value that SRAX is generating on its own. We are currently exploring the best way to maximize the value of this asset for our shareholders,” said Christopher Miglino, Founder and CEO of SRAX.

The merger is anticipated to close in approximately thirty days. The company is positive that the combined entity boasts strong leadership. “We are excited for the BIGtoken and BritePool teams to come together for this merger. The new combined management team is incredible,” added Miglino. The new company’s CEO will be David Moore, a digital advertising pioneer who was previously a partner in BritePool. George Stella, a veteran ad tech executive and a co-founder and president of BIGtoken, will continue to serve as the president after the merger (

As a company offering identity resolution and verification services for advertisers and publishers, BritePool provides precise, frequency-controlled identity targeting without third-party cookies. BIGtoken serves as a data marketplace that encourages users to share information in exchange for incentives. The combined entity will aim to provide the next evolution of privacy-focused solutions, with benefits for consumers and advertisers.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at 

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.

With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.

Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Recent Articles

Release Categories

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(310) 299-1717

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).