- Big data is meaningless without technology to unlock, interpret value of information
- SRAX is on leading edge of offering essential data that can transform publicly held companies
- Sequire provides key insights that help companies track investors’ behaviors and trends, then use those insights to engage current, potential investors
Data is the “oil” of the fourth industrial revolution, according to a recent “Forbes” article (https://ibn.fm/5msqb). The article, which took a close look at expected trends in big data and analytics this year, noted that many significant advancements seen in the world today would be impossible without data and the analytic technology created to interpret and understand that data. SRAX (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies, is on the leading edge of offering essential data that can transform publicly held companies.
“Big Data is a term that’s come to be used to describe the technology and practice of working with data that’s not only large in volume but also fast and comes in many different forms,” the Forbes article states. “For every Elon Musk with a self-driving car to sell, or Jeff Bezos with a cashier-less convenience store, there is a sophisticated Big Data operation and an army of clever data scientists who’ve turned a vision into reality.
“The term Big Data itself may not be as ubiquitous as it was a few years ago, and that’s purely because many of the concepts it embodies have been thoroughly embedded into the world around us,” the article continues. “But just because we’ve heard about it for a while, though, doesn’t mean it’s old news. The fact is that even today, most organizations struggle to get value from a lot of the data they have access to. As a business practice, it’s still very much in its infancy.”
That’s where SRAX has carved a niche for itself. Through Sequire, its innovative investor intelligence and communications platform, SRAX offers publicly held companies not just essential data but incredible value from that data. Along with key data, Sequire also provides key insights that help SRAX’s client companies track their investors’ behaviors and trends and then use those insights to engage current and potential investors across marketing channels. And for a public company, engaging with current and potential investors may be one of the most valuable things big data can offer.
“We have been discussing the importance of retail investors in public companies since the inception of Sequire,” said SRAX Found and CEO Christopher Miglino (https://ibn.fm/edB6S). “It’s the very reason why we built the platform and related tools — to help companies effectively communicate with these investors. The current environment in the capital markets is only validating what we have been preaching for years.”
As companies contemplate what the new year might bring in terms of big data — or the “oil” that could keep their business running — they may do well to also consider the most effective ways they can derive value from that data. SRAX and Sequire ensure that companies not only receive big data, but they also receive big value from that data.
SRAX is currently focused on unlocking data and insights through its software-as-a-service (SaaS) platform, Sequire. Launched as a standalone platform in early 2020, Sequire now has more than 3 million investors and traders, with 91 publicly listed companies as subscribers. The explosion in growth is driven by Sequire’s extensive range of services and the client companies that have increasingly sought to adopt digital technology and the data generated from such mediums as a way of improving their engagement with customers and stakeholders alike.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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