- Retail investors are more important now than ever, making Sequire a powerful tool
- Data on who investors are, what they invest in is valuable asset
- SRAX plans on creating even more value to platform through development of Sequire Investor Community
SRAX (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies, has announced that Sequire, its proprietary SaaS platform, has reached a significant milestone — 5 million retail investors (https://ibn.fm/CsE8n).
“Retail investors are more important now than ever, as they have been driving the market, and companies are starting to pay attention,” said SRAX founder and CEO Christopher Miglino. “Data on who investors are and what they invest in is a valuable asset to every public company. This data provides us deep insights into trends and movements of all types of investors.”
SRAX’s Sequire platform is an operating system that publicly traded companies use to, first, track their shareholders’ behaviors and trends and then, based on the insights they gather from that data, engage current and potential investors across marketing channels. Sequire was officially announced in May 2020 as a rebrand of SRAX’s investor intelligence platform (https://ibn.fm/bJE68).
The name — Sequire — captures the platform’s main objective to both acquire and secure investors for publicly traded companies. “We are thrilled to announce the new brand, giving the platform its own identity separate from SRAX,” said Miglino. “It’s also arriving at an opportune time as we are developing new intelligent technologies to further provide public companies the tools to reach and engage their shareholders.”
The appeal of the platform seems evident as the community has grown to reach a network of more than 5 million influential, forward-thinking investors in barely a year; the Company plans on creating even more value through the development of the Sequire Investor Community. The Sequire Investor Community is a place where investors can convene, learn and share on a wide range of industry-related topics, the Company noted. More opportunities, education and news within this network will accompany the multiple investor events already slated for this year.
One of those events is the 2021 LD Micro Invitational, available via the Sequire virtual events platform and slated for June 8–10, 2021 (https://ibn.fm/gYldT). The premier, three-day virtual investor conference has gained a reputation for being one of the most influential conferences in the small-cap space.
An event designed specifically for newcomers and companies on the “cusp” of doing big things, the invitational is expected to include an estimated 180 companies; each company will offer a 25-minute presentation. In addition, this year’s agenda features several leading keynote speakers and a one-time attraction: the LD Micro Hall of Fame, which will include the top 50 companies out of the nearly 2,000 that have attended LD Micro events through the years.
SRAX, based in Los Angeles, is a digital marketing and data management technology company providing marketers, content owners and consumers tools to unlock the value of data. The Company’s technology unlocks data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. SRAX is committed to building increasingly reliable data sets across many industry verticals, accurately identifying target consumers for brands and companies in the CPG, investor relations, luxury, and lifestyle spaces, keeping those brands ahead in the competitive curve with high-quality data.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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