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SPYR Inc. (SPYR) Subsidiary, Applied Magix, Announces Marketing Campaign with Dynamic TV Ads for MagixDrive Product
January 27, 2022

SPYR Inc. (SPYR) Subsidiary, Applied Magix, Announces Marketing Campaign with Dynamic TV Ads for MagixDrive Product

  • Applied Magix’s product selection for consumers includes The MagixDrive Wireless CarPlay Adapter, The HomeKit Secure Video Camera with iCloud Storage, The Multipurpose Sensor with Alarm, The Environment and Motion Sensor, and The Window and Door Contact Sensor
  • The next phase of the ad campaign will ramp up the frequency of the ads and expand upon a higher interest profile of viewers
  • Smart home market size was valued at $98.24 billion in 2020 and is expected to grow at a CAGR of 23.59% from 2021 to 2028

Technology company SPYR (OTCQB: SPYR), dba SPYR Technologies, announced the expansion of a comprehensive marketing campaign for its subsidiary Applied Magix Inc. to additional markets, further broadening viewership for the brand (https://ibn.fm/UHVRD). SPYR operates through its Applied Magix Inc. subsidiary, developing and reselling Apple(R)-ecosystem-compatible products emphasizing a growing, multibillion-dollar Internet of Things (“IoT”) Smart Home and Connected Car markets.

Consisting of both 30- and 60-second commercials, the dynamic TV ad campaign for MagixDrive, Applied Magix’s wireless CarPlay device, is being handled by TVA Media Group (“TVA”) and BB3 Advertising. TVA began this dynamic TV ad campaign by placing “test airings” of the commercials on different channels and timeslots during the last week of December. TVA estimates that more than one million viewers saw these ads based on the channels and time slots they were given. These initial airings serve as a test to determine specific interest from different demographic groups, and after the data was analyzed, a more strategic broadcast strategy was created.

The campaign for MagixDrive is moving toward the next phase of development, increasing the frequency of the ads and continuing to focus on the best fit demographic profile of what the company refers to as a “perfect customer.” The plan is to expand upon this and fit a higher interest profile with the aired ads.

“We continue to enjoy working with such talented and experienced organizations like TVA and BB3,” Applied Magix CEO, Dr. Harald Zink, voiced his enthusiasm about the campaign. “This has turned out to be an extremely valuable partnership. With their help, we have created an exciting advertising campaign that we expect to be a success.” 

Applied Magix offers multiple product lines to each of its target markets. The company finds white label products, applies its branding, updates and improves the software, and sells the improved product to consumers. The company is also developing its own proprietary line of smart home and car-related products, including Apple(R)-compatible home cameras, sensors, alarms, and additional compatible smart car products in the iOS infrastructure.

Current products being sold to consumers by Applied Magix include:

These and other products can be purchased at their online shop (https://appliedmagix.com/shop/).

The smart home market is growing exponentially, providing multiple opportunities for companies such as SPYR. According to Verified Market Research, the market was valued at $98.24 billion in 2020 and is expected to grow at a CAGR of 23.59% from 2021 to 2028 – resulting in an estimated revenue of $495.15 billion by the end of the forecast period (https://ibn.fm/047f1). This growth can be attributed to the increasing number of homeowners turning to smart devices like video doorbells, voice-assisted technological solutions, and surveillance systems.

For more information, visit the company’s website at www.Spyr.com.

NOTE TO INVESTORS: The latest news and updates relating to SPYR are available in the company’s newsroom at https://ibn.fm/SPYR

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