InvestorWire NewsRoom


SPYR Inc. (SPYR) Subsidiary, Applied Magix, Announces Marketing Campaign with Dynamic TV Ads for MagixDrive Product
January 27, 2022

SPYR Inc. (SPYR) Subsidiary, Applied Magix, Announces Marketing Campaign with Dynamic TV Ads for MagixDrive Product

  • Applied Magix’s product selection for consumers includes The MagixDrive Wireless CarPlay Adapter, The HomeKit Secure Video Camera with iCloud Storage, The Multipurpose Sensor with Alarm, The Environment and Motion Sensor, and The Window and Door Contact Sensor
  • The next phase of the ad campaign will ramp up the frequency of the ads and expand upon a higher interest profile of viewers
  • Smart home market size was valued at $98.24 billion in 2020 and is expected to grow at a CAGR of 23.59% from 2021 to 2028

Technology company SPYR (OTCQB: SPYR), dba SPYR Technologies, announced the expansion of a comprehensive marketing campaign for its subsidiary Applied Magix Inc. to additional markets, further broadening viewership for the brand ( SPYR operates through its Applied Magix Inc. subsidiary, developing and reselling Apple(R)-ecosystem-compatible products emphasizing a growing, multibillion-dollar Internet of Things (“IoT”) Smart Home and Connected Car markets.

Consisting of both 30- and 60-second commercials, the dynamic TV ad campaign for MagixDrive, Applied Magix’s wireless CarPlay device, is being handled by TVA Media Group (“TVA”) and BB3 Advertising. TVA began this dynamic TV ad campaign by placing “test airings” of the commercials on different channels and timeslots during the last week of December. TVA estimates that more than one million viewers saw these ads based on the channels and time slots they were given. These initial airings serve as a test to determine specific interest from different demographic groups, and after the data was analyzed, a more strategic broadcast strategy was created.

The campaign for MagixDrive is moving toward the next phase of development, increasing the frequency of the ads and continuing to focus on the best fit demographic profile of what the company refers to as a “perfect customer.” The plan is to expand upon this and fit a higher interest profile with the aired ads.

“We continue to enjoy working with such talented and experienced organizations like TVA and BB3,” Applied Magix CEO, Dr. Harald Zink, voiced his enthusiasm about the campaign. “This has turned out to be an extremely valuable partnership. With their help, we have created an exciting advertising campaign that we expect to be a success.” 

Applied Magix offers multiple product lines to each of its target markets. The company finds white label products, applies its branding, updates and improves the software, and sells the improved product to consumers. The company is also developing its own proprietary line of smart home and car-related products, including Apple(R)-compatible home cameras, sensors, alarms, and additional compatible smart car products in the iOS infrastructure.

Current products being sold to consumers by Applied Magix include:

These and other products can be purchased at their online shop (

The smart home market is growing exponentially, providing multiple opportunities for companies such as SPYR. According to Verified Market Research, the market was valued at $98.24 billion in 2020 and is expected to grow at a CAGR of 23.59% from 2021 to 2028 – resulting in an estimated revenue of $495.15 billion by the end of the forecast period ( This growth can be attributed to the increasing number of homeowners turning to smart devices like video doorbells, voice-assisted technological solutions, and surveillance systems.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SPYR are available in the company’s newsroom at

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.

With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.

Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Recent Articles

Release Categories

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(310) 299-1717

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).