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Splash Beverage Group Inc. (SBEV) Leadership Team Brings Invaluable Expertise, Insight to Key Roles
April 7, 2021

Splash Beverage Group Inc. (SBEV) Leadership Team Brings Invaluable Expertise, Insight to Key Roles

  • Splash board members boast diverse, extensive leadership experiences in array of industries.
  • Board members have served for decades in key roles related to successful growth of Splash.
  • Splash Beverages operates in both alcoholic, nonalcoholic beverage segments.

The impact leaders have on organizations is almost impossible to measure — yet they are critical components of a company’s success. Splash Beverage Group (OTCQB: SBEV), a holding company of leading portfolio of beverage brands, blend of essential vitamins, minerals and electrolytes, is committed to building a leadership team — including stellar board members — with the expertise and insight necessary for the company’s growth in the trillion-dollar global beverage industry.

Most recently, Splash Beverage announced the appointment of Peter McDonough as an independent board member ( McDonough has an unparalleled C.V. for sitting on the board of an upstart company, and he brings incomparable marketing experience to Splash, the company noted, when making the announcement.

“We are lucky to be adding Peter to our board,” said Splash Beverage CEO Robert Nistico. “Over the course of his 30-year career, Peter has created successful marketing campaigns and built organizational capabilities that accelerated the growth of business enterprises ranging from small start-ups as well as multi-billion-dollar companies. Peter’s wealth of experience and insights gained while serving as Diageo’s North American president overseeing brand marketing and product development, as well as his vast professional network will be invaluable to Splash’s board of directors. His strategic insights offer helpful counsel as Splash accelerates the growth of our existing brands, TapouT Beverage and Salt Tequila, while adding new brands and expanding our distribution footprint into international markets.”

McDonough has garnered diverse and deep leadership experiences in industries such as personal care products, alcoholic beverages, consumer appliances, power tools and bioscience technology. He currently serves as CEO of Trait Biosciences and previously served in senior executive roles at Diageo, Procter & Gamble, Gillette, Duracell and Black & Decker.

At Diageo, McDonough acted as president as well as chief marketing & innovation officer. Under his expert guidance, the company launched more than 40 new products in less than a decade, resulting in more than $800 million in cumulative sales and the company’s consistent appearance in the industry’s annual (IRI/Nielsen) list of top-selling new products.

Other outstanding Splash Beverage board members include Nistico, who is a board member in addition to serving as Chairman & CEO; and Justin Yorke. Boasting almost three decades of experience in the beverage industry, Nistico was named Splash CEO and a member of the board of directors since inception. Prior to that, he served as Senior Vice President and general manager at Red Bull North America, where he was the fifth employee hired. Nistico was instrumental in building the Red Bull brand in North and Central America as well as the Caribbean. He’s also held key leadership positions at Diageo (formerly I.D.V./Heublein), Republic National (formerly the Julius Schepps Company) and the E&J Gallo Winery.

Yorke is a member of the board of directors and, in March of last year, was also named secretary for the company. With more than two decades of experience in finance — including almost half of that in Hong Kong — Yorke has managed funds for a private Swiss bank as well Peregrine Investments and Unifund, a high-net-worth family based in Switzerland. For the past ten years, Yorke has been a partner in San Gabriel Advisors and is the manager of the San Gabriel Fund, JMW Fund and Richland Fund.

Specializing in manufacturing, distributing, sales and marketing of various beverages across multiple channels, Splash Beverages operates in both the alcoholic and nonalcoholic beverage segments, allowing it to leverage efficiencies and dilute risk. The company’s business strategy is to quickly develop and accelerate pre-existing brands to exit for cash events. The company’s management team has invaluable expertise and insight, and the company strives to identify brands it perceives to have highly visible preexisting brand awareness or pure category innovation.

Specifically, the company looks for brands and products that are on trend and deliver natural quality, health benefits, freshness and refreshment within their beverages. SBEV looks to maintain highest performance standards and focus on execution as it works with distributors and retail partners achieve and exceed all goals. In addition, the company offers support for members of the U.S. armed forces, first responders and health-care professionals.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at

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