InvestorWire NewsRoom


SideChannel Inc. (SDCH) Provides a Cybersecurity Roadmap for Players in the Cannabis Industry; Appoints Deborah MacConnel as New Board Chair
March 3, 2023

SideChannel Inc. (SDCH) Provides a Cybersecurity Roadmap for Players in the Cannabis Industry; Appoints Deborah MacConnel as New Board Chair

  • In a recent exclusive interview with Benzinga, Brian Haugli, SideChannel’s CEO, highlighted the looming cybersecurity issues threatening the cannabis industry, noting the vulnerabilities and glaring loopholes that could be exploited by individuals online with ill intent
  • He emphasized the importance of addressing the human angle to cybersecurity, in addition to understanding that the sector has the same susceptibilities as the traditional agricultural sector
  • This interview echoed SideChannel’s stand on matters of cybersecurity, as reflected in its annual meeting of stockholders held on February 15, 2023
  • During the meeting, Deborah MacConnel was elected as chairperson, a welcome addition that also saw Anthony Ambrose and Kevin Powers join its board

In a recent exclusive interview with Benzinga, SideChannel (OTCQB: SDCH) CEO Brian Haugli laid bare the looming cybersecurity issues threatening the cannabis industry. Of note was his focus on the complacency of players in this sector, with many downplaying cybersecurity threats with the pretext that “no one would hack a weed company” (

As a company on a mission to make cybersecurity simple and accessible, based on the belief that small and mid-sized organizations deserve the expertise of an experienced Chief Information Security Officer (“CISO”), SideChannel is helping demystify issues surrounding cybersecurity across various industries. By making cybersecurity services more accessible, particularly to small and medium-sized businesses, the company is helping to keep businesses operational, intellectual properties secure, and workers protected from people online with ill intent.

Mr. Haugli noted that with the move toward online processing of payments, scheduling, and making payments, businesses within the cannabis space are exposing themselves to the same risks as those in other industries. The mere association with the cannabis space does not exclude them from the cybersecurity risks often associated with other sectors, especially in retail. In addition, given that the cannabis industry uses the same systems and has the same vulnerabilities as the traditional agricultural sector, players in this space ought to take cybersecurity much more seriously.

“People need to look at where they are in the cannabis supply chain, whether they’re growing, distributing, manufacturing, or selling cannabis products, and take the steps to address different risks,” Haugli noted.

In addition to having the appropriate cybersecurity infrastructure, Haugli emphasized the importance of addressing the human angle to cybersecurity and having a corporate culture that bolsters online safety. He highlighted SideChannel’s “focus on the people who do the operations and are the largest attack surface,” noting the importance of employee training for every position, safety training, and fire drills, among others.

“Companies are fine locking the front doors and hiring a security guard at their building, but sometimes they won’t patch or secure the computer systems or the cloud systems that hold their intellectual property,” Haugli noted.

“Nobody is going to physically steal the intellectual property of a cannabis company. It’s a lot easier to go through the system than through a wall,” he added.

This Benzinga interview echoed SideChannel’s stand on cybersecurity matters, as reflected in its annual meeting of stockholders on February 15, 2023. On the Investor Day broadcast, live-streamed on the same day, the company touched on the factors underpinning the growing demand for its cybersecurity program leadership and its focus on revenue relationships, evidenced by its trailing 12-month revenue.

“We appreciate the stockholder approval of our annual meeting proposals,” Haugli noted.

“We are committed to increasing direct engagement with our stockholders and were pleased with the participation at our investor day,” he added (

Haugli also noted SideChannel’s team’s commitment to delivering meaningful leadership to its clients, emphasizing why he wanted stockholders to understand why mid-market companies appreciated what the company does and why cybersecurity professionals love being on the SideChannel team.

During the stockholders’ meeting, Deborah MacConnel was elected chairperson, replacing Tom Wilkinson. This welcome addition also saw Anthony Ambrose and Kevin Powers join the board of directors. MacConnel will lend her knowledge and expertise from years of experience working in technology and software. She started at Adobe and just recently retired from IBM, where she was head of global sales teams and was responsible for transforming IBM’s internal processes in human resources.

“SideChannel is doing something special,” MacConnel noted.

“They are focused on solving a significant challenge for mid-market companies, and I look forward to working with the other members of the board to support and monitor SideChannel’s progress,” she added (

Haugli was optimistic about MacConnel’s appointment, noting that she would influence SideChannel’s go-to-market strategies and culture.

A replay of SideChannel’s Investor Day is available at

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SDCH are available in the company’s newsroom at

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent.

As part of its service, InvestorWire provides coverage of noteworthy announcements. To further expand visibility of achievements being made throughout a multitude of sectors, InvestorWire’s syndication partners have extended the digital coverage to include individual broadcasts on financial websites and platforms visited by millions of investors daily.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(862) 930-1404

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).