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SideChannel Inc. (SDCH) CEO Brian Haugli Discusses Cybersecurity – Need and Ease of Use in SMBs on Andy Ellis Podcast
December 15, 2022

SideChannel Inc. (SDCH) CEO Brian Haugli Discusses Cybersecurity – Need and Ease of Use in SMBs on Andy Ellis Podcast

  • Brian Haugli, with extensive experience in the field of cybersecurity, having led key programs for the Department of Defense, the Pentagon, and Fortune 500 companies, discusses the growing cybersecurity needs of small business, and the new technologies that now make such security far more accessible and affordable
  • SMBs face, on average, 11 cyberthreats a day, with over 70% of SMBs facing cyberattacks, and 60% being put of business within six months after an attack
  • SideChannel vCISOs (Virtual Chief Information Security Officers) make the highest quality cybersecurity expertise available for significantly less than the cost of a full-time CISO, representing 400-plus years of experience in cybersecurity and a bespoke cybersecurity program perfectly sized for growing enterprises

The cybersecurity market revenue is projected to reach over $156 billion in 2022, driven by the increased need for solutions that protect companies from threats of malware, ransomware, and vulnerabilities that let malicious characters infiltrate critical systems. This revenue is expected to grow at a CAGR of 10.92%, resulting in a value of over $262 billion by 2027 ( On the Cloud Security Reinvented with Andy Ellis podcast (, Ellis talks with Brian Haugli, managing partner and CEO at SideChannel (OTCQB: SDCH). In the episode titled “How to Let Go of the ‘Gotcha’ Mentality in Security with Brian Haugli,”  Haugli and Ellis discuss the necessity for cybersecurity and how small-to-mid-market companies are in need of solutions to accommodate the increased threats to technological systems.

According to Haugli, there are hundreds of thousands of companies, outside the Fortune 2000, that require diligence on what their security program looks like, and the question is always who can lead such an assessment and whether they can afford it. “The market is actually very hot when it comes to this space. We’ve grown tremendously over the last two-plus years, and it’s an area that people are genuinely looking at,” Haugli explains. “It’s not just because of what’s in the news but also because people are realizing, ‘Hey, we should be doing our own diligence and security practices the same way we put wrappers and guidelines and posts around financials and sales and marketing.'”

Small and medium-sized businesses (“SMBs”) face, on average, 11 cyberthreats a day. A BlackBerry report shoes that over 70% of SMBs have faced cyberattacks, and 60% are put out of business within six months. In 2020, during the height of the pandemic, there was a 600% increase in cybercrimes, with 667 million new malware detections worldwide. BlackBerry estimates that an additional four million cybersecurity experts are needed globally to help mitigate the growing number of digital attacks (

SideChannel’s mission is to simplify cybersecurity for SMBs by matching them with highly experienced information security officers at a cost lower than building an in-house security team or hiring a full-time chief information security officer (“CISO”). The company’s team of virtual CISOs (“vCISOs”) possess a combined 400-plus years of experience in cybersecurity and lends this talent to clients, creating value in the form of a bespoke cybersecurity program perfectly sized for growing enterprises.

The experience that Haugli has amassed includes leading programs for the Department of Defense, the Pentagon, and Fortune 500 companies. He is an expert on the National Institute of Standards and Technology guidance, threat intelligence implementations, and strategic organizational initiatives. Haugli is a professor at Boston College, Woods College of Advancing Studies Master’s Program in Cybersecurity and is a contributing author for the Wiley book ‘Cybersecurity Risk Management.’

On the podcast, Haugli also underlined that ease of use is a priority (and future) of technology. “These seem like simple things, but you know how people interact with apps and everything,” he said. “That is how people are operating and interacting with technology. We need to move those types of technologies to look and feel like that because that’s what people are comfortable with, and the more people are comfortable with it, the less they’re questioning the technicalities. So it’s just ease of use.”

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SDCH are available in the company’s newsroom at

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