- A 2020 DSA study reports that interest in direct sales is highest among younger generations
- An impressive 77% of Americans are interested in the flexibility, income potential found in direct sales
- Earlier this year, SHRG announced The Happy Co., a unique company that offers a powerful direct-sales opportunity
Although direct sales has been around for centuries — a history of the industry notes that “as hunter-gatherers settled down to farm and build towns, the first direct sellers began to sell their wares across Europe, Africa and Asia” — the first real direct-selling company was established in the mid-1850s (https://ibn.fm/1Vw2J). Despite that long history, a 2020 Direct Selling Association (“DSA”) study reported that interest in direct sales is highest among younger generations (https://ibn.fm/MEMTP). Sharing Services Global (OTCQB: SHRG), a publicly traded company specializing in the direct-sales sector, is keeping this in mind as the company completes a rebranding campaign designed to appeal to those looking for entrepreneurial opportunities.
According to the DSA report, an impressive 77% of Americans are interested in the flexibility and income potential found in direct sales; even more notable is the fact that Gen Zers (91%) and Millennials (88%) top the list of those interested. Younger generations are often more entrepreneurial minded, and direct sales offers wide-open possibilities to those involved, allowing them to choose for themselves the level of time, money and resources to invest.
Another attractive piece of the direct-sales opportunity is the low required startup costs. DSA noted that when compared to other business opportunities, such as real estate, property rental, Uber or Lyft driving, and fast-food restaurants, direct sales startup costs are substantially lower. The average starter kit is $82.50, while costs to get into other businesses range from $500 to more than $1 million.
Finally, DSA notes that U.S. consumers remain positive toward direct sales, with perceptions toward direct selling remaining at about 80% for the past decade. Consumers note that most appealing about direct sales is the opportunity to support small business and the personalized service that direct sellers provide.
This is good news for SHRG, which earlier this year announced The Happy Co., a direct-sales opportunity that offers functional beverages, capsules, patches and creams exclusively formulated to elevate mood, boost energy, reduce stress, enhance sleep, increase muscles, minimize fat, tighten skin, and make users look, feel and perform like a younger person. The Happy Place products fall in the nootropics category, or nutraceutical formulations derived from food sources that provide health benefits above and beyond basic nutritional value.
Sharing Services Global Corporation is dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies. The Sharing Services combined platform leverages the capabilities and expertise of various companies that market and sell products direct to the consumer. Its primary division includes Elevacity U.S. LLC, the parent company of the Happy Co. and a sales and marketing company based on utilization of independent contractors as the sales force.
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
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