- Accurate, powerful vision, mission and value statements can distinguish companies from their competition
- The inability to agree upon, articulate these key elements can cause serious problems for a company
- Adherence to guiding principles and values serves all in arriving at the most effective and collaborative decisions, notes SHRG
Aligning a company’s vision, mission and values with its culture seems like an obvious thing, but it’s not unusual to have a disconnect between the two, reports a recent Direct Selling News (DSN) article (https://ibn.fm/GQkuj). Yet companies with powerful, accurate vision, mission and value statements, such as Sharing Services Global (OTCQB: SHRG), often distinguish themselves from others operating in the same space.
“Who are you? It sounds like a silly question. Or the beginning of an awkward introduction,” writes Paul Adams, author of the DSN article. “When I ask the question to a group of executives, I’m asking about who they are as a company. What do you stand for? How do you act? What expectations do you have for each other and the team around you? But, the answers I get are—normally—about the products, the opportunity or the way you want people in the field to think of the company.”
The inability to articulate vision (the company’s big goal), mission (how the company will achieve the vision) and values (what a company cherishes and how it treats people) can cause serious problems, writes Adams. He has been involved in the direct-selling channel for more than three decades and has helped hundreds of companies invent, reinvent and solidify their messaging, strategy and execution.
Time spent clearly identifying these key elements of a business cannot be underestimated. “Think of the vision, mission and values as the guardrails for your business,” Adams suggests. “If you know what matters most and what is nonnegotiable, you can easily say no to ideas that don’t fit. More importantly, you can say yes and run faster inside the lane you’ve created for yourself when everyone knows what matters most.”
Clear vision, mission and values have guided Sharing Services Global in its commitment to promote health, wealth and happiness by reshaping how entrepreneurs succeed today. Recognizing what Adams teaches (https://ibn.fm/mRkEm), the company notes that “the quality of internal decisions determines the quality and success of outcomes. Emotion decision making can often tilt the decision-making objectives. Adherence to guiding principles and values serve all in arriving at the most effective and collaborative decision.”
The company states its guiding principles and values as follows:
- We exist to serve people
- Technology must always be a strength
- Less is more
- Research is the foundation to excellence in decision making
- Quality is the foundation to sustainable success
- Speed is important
- No compromise
Sharing Services doesn’t just talk the talk of values and principles; the company is adamant about transforming these statements into real-world and real-life action as it works to capture profitable market share through acquisition, new business entry and management of diverse business models. The Sharing Services combined platform leverages the capabilities and expertise of various companies that market and sell products direct to the consumer. Its primary division includes Elevacity U.S. LLC, the parent company of the Happy Co. and a sales and marketing company based on utilization of independent contractors as the sales force.
For more information, visit the company’s websites at www.SHRGInc.com, www.TheHappyCo.com and www.ShareHapiTravel.com.
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
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