- Plant-based superfood developer Rritual Superfoods Inc. gained certification from the USDA validating its organic product marketing recently, helping to establish the company’s premium functional food elixirs following their launch in September
- The initial three product line elixirs, shots and mixes promote wellness by blending select nutraceutical mushrooms with adaptogenic roots to promote the body’s immune and cognitive function, as well as to reduce stress
- Market analysts predict the overall functional foods industry will achieve revenues of $268 billion by 2027
- Functional mushrooms are a still-emerging subsector within the industry, allowing Rritual opportunity to build a following from the ground floor within the marketplace
Therapeutic foods innovator Rritual Superfoods is gaining attention as it helps build the emerging new market for healthful mushroom elixirs as a beneficial superfood.
On the heels of its initial product launch in September and an ECRM Buyer’s Choice Award last month for its attractive marketing and growing market presence (https://ibn.fm/mcl20), Rritual has secured organic certification from the U.S. Department of Agriculture (“USDA”), which provides “trusted, third-party validation of the quality of Rritual’s products” beyond the unregulated claims of many products to feature “all-natural” ingredients, CEO David Kerbel noted (https://ibn.fm/EVcx8).
“We have a premium lineup that features powerful ingredients and with the addition of a Certified Organic seal our consumers can be confident they are making healthy, informed decisions about what they are putting in their body when they purchase Rritual,” Kerbel stated.
Rritual was established earlier this year, amid the outsized health concerns accompanying a worldwide pandemic, with the purpose of helping to relieve stress, heighten cognitive function and boost the immune system through healthful elixirs, shots and mixes.
The company’s initial product line features three select mushroom varieties that enjoy long-standing reputations for their beneficial biological properties. Each mushroom variety is teamed with natural “adaptogens” — herbal substances used to increase the body’s ability to resist biological stress (https://ibn.fm/EKakP).
“The health and wellness benefits of mushrooms and plant-based therapies are backed by decades of scientific research. Rritual’s new line of elixirs embraces that research and provides consumers with an easy way to get a daily dose of the powerful effects,” Rritual President Dr. Mike Hart stated when the product lines were announced (https://ibn.fm/6IutV). The products will be available to consumers throughout North America during the first quarter of the new year, stepping back from the original announcement they’d be available in the fall.
The elixirs and shots will be available in 14-stick packs and in 250-gram tubs, marketed at first through Rritual’s website and the company’s Amazon store before additional retail outlets are joined through the company team’s corporate connections.
The blends include the Chaga mushroom paired with Eleuthero root to boost immunity, Lion’s Mane mushroom paired with Rhodiola root to support cognitive function and brain health, and Reishi mushroom paired with Ashwagandha root to help the body fight anxiety (https://ibn.fm/AEDr1). Each elixir also contains six other functional mushrooms as well as a prebiotic blend featuring inulin and lucuma fruit powder to support immune and digestive health.
Analysts at Research And Markets forecast the overall functional foods industry will attain revenues of $268 billion by 2027 with a growth CAGR of 6.7 percent between 2021 and 2027, demonstrating the public’s interest in consuming highly nutritious foods even when many such products are expensive and may not have rigorous testing to underly their claims (https://ibn.fm/Km4qf). The emergence of the COVID-19 pandemic this year is seen as a significant driver in consumer interest toward functional foods.
For more information, visit the company’s website at https://investors.WeAreRritual.com.
“Mental Fitness is a Daily Ritual”
NOTE TO INVESTORS:The latest news and updates relating to Rritual Mushrooms are available in the company’s newsroom at http://ibn.fm/Rritual
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