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Roth’s Investing in Women Cannabis Pioneers Investor Conference to Feature Female-Led Companies within the North American Cannabis Sector
September 16, 2021

Roth’s Investing in Women Cannabis Pioneers Investor Conference to Feature Female-Led Companies within the North American Cannabis Sector

  • Roth Capital Partners will host the “Women Cannabis Pioneers – The Brand Builders” event on September 28, 2021
  • The conference is set to feature approximately 25 privately held and female-led companies operating within the North American cannabis market
  • Institutional investors will have an opportunity to discover new investment opportunities through their interaction with a host of emerging and lesser-known privately held companies 

Hosted by Roth Capital Partners (“Roth”), a widely respected independent securities research and trading firm specializing in emerging growth companies, the Investing in Women Cannabis Pioneers – The Brand Builders event has been uniquely designed to highlight the cannabis industry with a distinct perspective. 

Renowned for hosting some of the nation’s largest conferences across a variety of different equity sectors, Roth Capital Partners has partnered with Wendy A. Berger, founder of Woman Backing Women, LLC, to provide investors with the opportunity to listen to, learn from, and interact with some of the leading, female-led private companies in a truly unique event.

A study carried out by Forbes magazine revealed that American women held nearly 27 percent of the leadership roles within the legal cannabis industry, a significant increase relative to their positions within traditional industries ( The upcoming conference will enable the institutional investors in attendance to meet with the executive management teams of approximately twenty-five of the most innovative and ground-breaking female-led private companies operating within the cannabis sector today. 

Featuring a broad array of companies, ranging from established corporations with a strong reputation across private markets to recent start-ups developing their initial product lines, the event will play host to companies currently operating within a multitude of cannabis sub-sectors, including edibles, beverages, dispensaries & distribution, topicals & tinctures, and vaping. A full list of participating companies can be found here: 

The conference will also include three distinct and enlightening industry panels:

1:00 PM (ET) / 10:00AM (PT): “Investing in Women-Owned Cannabis Brands”

Summary: Keys to building leading cannabis brands/companies for long-term success and M&A opportunities. Explores the challenges women face in the cannabis industry at the Board/C-Suite level, capital raising and corporate governance.

Participants: Moderated by Wendy Berger, Green Thumb Industries – Board Director. Presenters include Jen Drake, AYR Strategies (OTC: CNBQF) – Co-Chief Operating Officer; Deanie Elsner, Charlotte’s Web Holdings (TSX: CWEB) – Chief Executive Officer; Laurie Holcomb, Gold Flora – Chief Executive Officer; Jill Scher, Marcum – Partner; Eliza Gairard, Richmond Hill – Partner; Kim Rivers, Trulieve Cannabis (OTCQX: TCNNF) – Chief Executive Officer.

1:40 PM (ET) / 10:40 AM (PT): “Women Cannabis Consumption and Brands”
Summary: Panel discussion includes data analyzing women as the fastest-growing cannabis consumer. The panel will explore women buying patterns, product formats, targeting women, and innovation to meet the demand of the female consumer.

Participants: Moderated by Liz Connors, Headset – VP of Data & Analytics. Presenters include Salpy Boyajian, Flower One Holdings (OTCQX: FLOOF) – Executive Vice President & Board Chairman; Kristi Palmer, Kiva – Founder; Evelyn Wang, Papa & Barkley – Chief Executive Officer; Nancy Whiteman, Wana – Chief Executive Officer.

2:20 PM (ET) / 11:20 AM (PT): “Building Brands Nationally Across State Lines”

Summary: Panel discussion includes expanding leading brands across state lines, navigating manufacturing/distribution partnerships, and state regulatory differences for various product formats. Explore establishing IP and brand protection.

Participants: Moderated by Sarah Robertson, Dorsey & Whitney LLP – Partner. Presenters include Jamie Pearson, Bhang Cannabis – President/CEO; Amasa Lacy, Hollister Cannabis – Vice President of Production and Co-Founder; Yoko Miyashita, Leafly – CEO; Denise Faltischek, Tilray (NASDAQ: TLRY) – Head of International and Chief Strategy Officer.

Investment data has habitually revealed that women-helmed companies feature higher business metrics than those run by men ( In a similar vein, Roth Capital Partners’ Women Cannabis Pioneers – The Brand Builders event, in conjunction with Wendy A. Berger, will shed light on a relatively undiscovered yet rapidly growing segment of the North American cannabis market. 

For more information about the upcoming Roth conference, visit 

About Roth Capital Partners

Roth Capital Partners, LLC (“Roth”) is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, Roth provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, Roth is privately held and employee owned. For more information on Roth, please visit

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