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Prime Harvest Profile: Jaxx Cannabis
June 9, 2022

Prime Harvest Profile: Jaxx Cannabis

Jaxx Cannabis is carving out a top spot in the cannabis world with its renowned customer service and quality products. The flagship brand in a portfolio of superior offerings from Prime Harvest, Jaxx features an expertly curated selection of premium products from some of the most respected brands in the thriving California market. Jaxx products are carefully selected to combine valued and quality to create an experience focused and centered on consumers. 

Jaxx Cannabis has differentiated itself in the cannabis space by creating and nurturing a welcoming culture for everyone and being innovative in uncovering new ways to grow both the company and the industry. Jaxx understands the strong connection between meeting the needs and wants of consumers with profitability, and the company is accountable to do both. 

Empowering, Changing Lives

Located in San Diego, Jaxx prides itself on carrying only the best in cannabis products. Visitors to both the brick-and-mortar and online stores can choose from an array of categories, including flower, pre-rolls, vaporizers, concentrates, edibles, tinctures and topicals. Jaxx enthusiasts can even order from a complete line of accessories, including everything from bowls and spoons to entire starter kits, as well as Jaxx swag, including T-shirts, hats, and consumption accessories. 

Committed to empowering and changing lives, Jaxx excels at helping consumers find the right products for their unique lifestyles. The company accomplishes this by offering hand-selected products that meet both county and state regulations — every product has been carefully “Jaxx evaluated” — as well as providing personalized customer service. Each Jaxx staff member is specifically trained to answer any and all questions that consumers may have and to help visitors identify exactly what they need to experience the cannabis results they are looking for.

In addition, Jaxx takes customer service one step further. Customers can order online 24/7, and arrange for pick up the next day while customers in the San Diego area can have their product delivered. The Jaxx brick and mortar and online stores also offer daily deals and cash-back rewards. 

Placing Customers Front and Center

Jaxx prides itself on delivering the experience its customers want. With the support of Jaxx staff, cannabis users can decide whether the calm, peaceful effects of indica or the energizing sativa strains work best. Maybe a customer is looking for help to focus and concentrate or perhaps a creative jumpstart is the end goal. Regardless, Jaxx has the people with the know-how and the products with the power to make those experiences happen.

Simply stated, Jaxx places customers at the front and center of its world. From the moment a potential customer steps inside the Jaxx world to the moment a consumer starts enjoying the cannabis experience they were looking for, Jaxx offers unparalleled support, assistance and service every step of the way. 

The Prime Harvest Connection

Jaxx is only one piece of the Prime Harvest. The company is a full-service cannabis company with an array of operations spanning various segments of the cannabis value chain, from licensing acquisition and compliance management to direct-to-consumer operations. Prime Harvest is following a deliberate business strategy designed for both short-term growth and long-term success. By investing in the growth and scale of licensed assets in California and combining those assets with the potential of data-driven technology to expand its footprint throughout California, Prime Harvest is establishing itself as a leader in the cannabis space.

In addition, the company’s strategy goes beyond the bottom line. The company is committed to sustainability, working to ensure that the communities it serves enjoy their fair share of the financial profit as well as employment opportunities and protected environments. Prime Harvest’s sustainability commitment also involves enrichment and impactful innovation through R&D and education.

Market Overview

Ongoing changes in U.S. state government policies toward cannabis are expected to cause demand for legal marijuana to surge. In addition, the number of indications for which medical marijuana is prescribed continues to increase. These factors are expected to rapidly boost legal sales of cannabis products. A handful of states are expected to pass marijuana legislation in the coming year, joining the 38 states and Washington, DC, that have legalized medical marijuana; 19 of those have also legalized recreational marijuana use. 

Legal sales across the U.S. hit a record of $25 billion in 2021, marking an increase of 40%, according to BofA Securities. This strong growth is expected to continue. According to a Grand View Research report, the global legal marijuana market is forecast to grow at a CAGR of 25.5% from 2022 to 2030.

California – Prime Harvest’s home state – has consistently led the pack in terms of U.S. cannabis sales. Cannabis Business Times pegged cannabis spending in the Golden State at more than $5.2 billion in taxable sales for 2021, the best year yet for the state. 

Leadership Team

The Jaxx/Prime Harvest team is composed of true experts in their respective fields focused on building a world-class organization capable of driving the cannabis industry and movement forward.

E. Duane Alexander is the company’s founder and CEO. He brings to the team more than 25 years of real-world, hands-on cannabis retail, marketing and commercial operations experience. Mr. Alexander has championed 40+ cannabis license applications throughout the western U.S. to date.

John Wilczak is the COO of Prime Harvest. He has 30+ years of executive management, strategy development & configuration experience with GE, pharmaceutical and agriculture companies. Mr. Wilczak is a Brown & Columbia MBA with vast knowledge of technology driven intellectual properties.

Andrea Jenson is the Chief Financial Officer of Prime Harvest. As CFO, she is responsible for all the company’s financial functions, including accounting, corporate finance and investor relations. Her career spans more than 20 years of varied experience in financial management, business leadership and financial strategy.

John Kazanjian is the VP of Business Development of Prime Harvest. He has worked over 40 years in business operations, brand marketing, sales and investor/lender communications. Mr. Kazanjian earned his B.S. from Rutgers University and his MBA from Harvard University.

Johann Balbuena is the Chief Marketing Officer of Prime Harvest. She has more than six years of experience in California cannabis licensing acquisition and compliance management. Ms. Balbuena has led multimedia production and content marketing efforts for the likes of The Emerald Cup, High Times, Weedmaps and Synergy.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Prime Harvest are available in the company’s newsroom at

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