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Prime Harvest Inc. Prepares to Expand Retail Footprint with Approval Recommendation From San Diego Planning Group
February 15, 2023

Prime Harvest Inc. Prepares to Expand Retail Footprint with Approval Recommendation From San Diego Planning Group

  • San Diego Planning Group grants approval recommendation to Prime Harvest Inc. to open retail cannabis outlet in Mount Hope
  • Community planning groups often appeal retail cannabis applications, resulting in long delays, court cases, and project abandonment
  • Prime Harvest received local support by meeting with community stakeholders, revealed plans to integrate community’s needs into project
  • Prime Harvest is a member of the Community Alliance Program, provides financial assistance for educational programs, homeless veterans, urban farms, and the arts

Opening a cannabis retail outlet in San Diego is not an easy process, but Prime Harvest, a legal tech-focused cannabis enterprise and parent company to JAXX Cannabis, is now one step closer with an approval recommendation from the San Diego Planning Group (

Most cannabis companies aiming to open a retail shop are not as fortunate due to the overwhelming resistance from community planning groups across San Diego. Appeals are rampant, and typically result in long delays, court cases, and project abandonment.

Despite the arduous process, some cannabis companies – like Prime Harvest Inc. – manage to break through and gain an approval.

On November 14th, the Southeastern San Diego Planning Group voted 8 to 2 to recommend approval of a conditional use permit for Prime Harvest Inc. to open a retail cannabis outlet in the city of Mount Hope. This is in sharp contrast to previous applications opposed by local grassroots organizations such as Millennium Hippie and Paving Great Futures, where “lack of engagement with the community and no plan for equity” were cited as reasons for the appeals.

Prime Harvest Inc.’s application took a different turn due to multiple meetings between the company and community stakeholders. During those engagements, Prime Harvest Inc. representatives demonstrated a plan to integrate the communities’ needs into its project, such as neighbourhood security and park beautification.

Social initiatives and philanthropy have always been a part of Prime Harvest Inc.’s mission. The company is a proud member of the Community Alliance Program (“CAP”), which provides assistance for educational programs, veterans, urban farms, and the arts. In addition, the CAP advocates for safe access of cannabis medicine to individuals in need.

Scientific research continues to validate therapeutic cannabis use for numerous conditions, including multiple sclerosis, anxiety, chronic neuropathic pain, resistant pediatric epilepsy, chemotherapy-induced nausea, and insomnia ( Prime Harvest Inc. is dedicated to helping patients affected by these conditions. Further, to complete its retail offerings, the company plans to market a range of cannabis-based products targeted at recreational and health-conscious consumers.

“From our humble beginnings in 2017 as San Diego, CA cannabis producers to our position today as a leader within the state’s cannabis industry, we’ve delivered excellence in legal access to cannabis, and best-in-class experiences that our community loves and supports,” said Prime Harvest CMO JM Balbuena (

Prime Harvest Inc. is a full-service cannabis company that focuses on licensing, acquisition, compliance management, and direct-to-consumer operations. The company aims to provide first-in-class cannabis experiences while enriching local stakeholders with programs that support vulnerable communities, healthcare, education, and the arts.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Prime Harvest are available in the company’s newsroom at

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