- PlantX seeks to redefine the plant-based community through e-commerce, content sharing, and community-building efforts
- With over 5,000 plant-based products, the company also promises to be the one-stop-shop for everything plant-based
- It is leveraging the internet and technology to bring its products and services closer to customers
- By doing so, it is laying down the standard operating procedures for achieving success as a plant-based e-commerce enterprise
As of 2019, the plant-based food and beverage market in North America was valued at $14.08 billion (https://ibn.fm/XehMr). Globally, it is projected that by 2027, this industry will be valued at $74.2 billion, representing a CAGR of 11.9% over the forecast period (2020-2027) (https://ibn.fm/owfWJ).
This growth will be attributed to the increasing incidence of intolerance for animal proteins, a growing vegan population, the nutritional benefits offered by plant-based food, along with venture investments in plant-based food. This opportunity has seen many entrants into this space, each trying to carve out a niche and a market share for themselves.
Globally, over 800 different brands and companies either focus on plant-based foods in place of animal products or have a business unit dedicated to such products (https://ibn.fm/9qd8s). In the North American market, one enterprise that is at the forefront of them all is PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF)
PlantX’s main aim is to redefine the plant-based community. It plans to achieve this through various avenues, including e-commerce, content sharing, and community-building efforts. This company is not all about making sales. Instead, it is about growing the plant-based community, educating the masses, and creating an environment where each member can thrive, grow and learn something new.
PlantX promises to be the one-stop shop for everything plant-based. The company is banking on technology and the internet to bring its products and services even closer to the customers. So far, for the North American market, PlantX has over 5,000 plant-based products, with the list constantly growing as it acquires new brands and continues to develop new products.
The company’s strategic locations also facilitate same-day delivery on plant-based products, ultimately improving the overall customer experience, and facilitating a comfortable plant-based lifestyle.
PlantX’s recent addition of a subscription service that caters to recurring services is also a testament to its commitment to further strengthening its e-commerce model while also helping to overcome potential barriers to a healthy lifestyle such as time and cost (https://ibn.fm/yoVCD).
PlantX is laying down the standard operating procedures to succeed as a plant-based e-commerce enterprise by executing its plans and achieving its objectives. Its first-mover advantage has earned it a rightful position as the leader in this space.
So far, PlantX has made significant achievements as it continues to innovate, improve its products and services and find new ways to improve the plant-based community. Overall, this is helping to push the brand even further while also advancing the plant-based industry as a whole.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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