- PlantX Life positions itself as a leading platform for everything plant-based
- For PlantX Life, a plant-based lifestyle is more than a diet; it includes a plant shop bringing affordable indoor houseplants with health benefits to homes across Canada and the US
- The Company appears well-positioned to leverage rapid growth of the indoor houseplant market as increasingly health-aware consumers seek more connection to nature
PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) is a high-growth technology company delivering plant-based consumer-packaged goods for consumers in North America. As a multifaceted marketplace offering all things plant-based, the Company’s assortment includes plant-based grocery items, meal delivery, and plant shop.
The Company believes that a plant-based lifestyle is much more than just a diet — it is an opportunity to connect to nature and each other and create a kinder and cruelty-free future for everyone on the planet. Focused on all things health and wellness, the plant shop is a big part of that ecosystem. Through its plant shop, PlantX Life is delivering a wide selection of affordable indoor houseplants as well as accessories and gifts to homes across Canada and the US as consumers — growing increasingly health and wellness aware — seek more connection to nature.
With sales surging by 50% between 2016 and 2019 (https://ibn.fm/XVzs4), the indoor plants market was on the rise before the pandemic, but the virus outbreak propelled it to new heights. Confined to their homes for most of the previous year, consumers sought to connect with nature in a way that is not possible in the increasingly screen-based world. For people more aware of the importance of mental health and self-care than ever, plants have become a proven home companion that helps reduce stress levels and improve mood. Never was it more pronounced than during the lockdown. A study revealed that indoor plants correlated with emotional well-being during the COVID-19 confinement for 74% of survey respondents (https://ibn.fm/ZZ5TU). It comes as no surprise that house plant sales ballooned since the very beginning of the pandemic (https://ibn.fm/uosL7).
The Company offers nearly 200 varieties of houseplants that can provide consumers with unique mental and physical health benefits (https://ibn.fm/8wRMI). This living decoration brings tranquility and helps boost mood as they give a sense of accomplishment. Plants can also improve the quality of the air and help people be more productive. Some varieties can even help with allergies. (https://ibn.fm/iR89d).
PlantX Life plant shop aims to cater to novice gardening enthusiasts and connoisseurs alike. For each indoor plant item, the platform supplies information about the specific houseplant species, availability across different sizes, care instructions and how it affects pets and children. Consumers can select plants across various categories, including air-purifying, easy to care for, immune boosting, and pet friendly. PlantX Life’s website offers a wealth of educational information for consumers helping them learn about the health and wellness benefits of plants, how to care for them and how they can elevate their lives.
Appealing to the modern time-strapped consumer that seeks to cut down on screen-time and immerse themselves in nature, plants provide something relatively low-maintenance to nurture that is also easy on their wallet. PlantX Life is here to be their trusting companion along that journey with its plant shop that brings new plant-based experiences to consumers across North America.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the Company’s newsroom at https://ibn.fm/PLTXF
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